Grab a Boost of Blue Industry Resources


Join us in our Grab a Boost of Blue efforts to turn blueberry consumers into blueberry enthusiasts. Together, we’ll inspire the world to experience, delight in and share the benefits of blueberries!

Your go-to destination for all things blueberry promotion

USHBC’s new strategic positioning and call-to-action, Grab a Boost of Blue, is focused on driving demand and increasing sales.

Coupled with smart promotions throughout the year and designed to tap into consumers’ passion for blueberries, this message seeks to inspire and motivate them to enjoy more of the fruit they love, in more ways and more often.

  • Grab: Motivates a strong call to action to pick up a fresh clamshell or frozen bag of blueberries
  • a Boost: Promotes positive energy, health and great taste
  • of Blue: Delivers on the unique color, health benefits and deliciousness that only one stand-out food item can provide

Explore the following sections for ready-made tools and advice to promote blueberries to your customers and unique audiences.

Latest Additions


Consumer Research

Research shows that Grab a Boost of Blue resonates with consumers and blueberries drive the bottom line.

87% and 68% of shoppers indicated they would purchase fresh or frozen blueberries on their next grocery trip1

57% and 43% of shoppers indicated they intend to buy fresh or frozen blueberries at least once a week2

Marketing Resources

Promotion Calendar

Get our year-round Grab a Boost of Blue marketing plan that’s packed with six power periods for building upon key buying periods and seasonal trends.

2021 Blueberry Promotions Calendar

Turnkey Content

Capture consumer attention by using Grab a Boost of Blue turnkey content to bolster your ongoing marketing. We’ve made it easy for you with everything you need for promoting blueberries to your audiences. Plug into our promotional plan or make it your own.

Program Participants

Join Us to Encourage Consumers to Grab a Boost of Blue

USHBC is collaborating with blueberry industry stakeholders like you to boost blueberry demand and sales.
Join our growing list of participants for the opportunity to win big with blueberries.


Participating Marketers


Participating Stakeholders


Let’s Connect

Our efforts go further when we collaborate! We can support your stores’ promotional and educational efforts.

1-2FoodMinds Strategic Insights, USHBC Boost of Blue Communication Check, September 2020