Your go-to destination for all things blueberry promotion
USHBC’s new strategic positioning and call-to-action, Grab a Boost of Blue, is focused on driving demand and increasing sales.
Coupled with smart promotions throughout the year and designed to tap into consumers’ passion for blueberries, this message seeks to inspire and motivate them to enjoy more of the fruit they love, in more ways and more often.
- Grab: Motivates a strong call to action to pick up a fresh clamshell or frozen bag of blueberries
- a Boost: Promotes positive energy, health and great taste
- of Blue: Delivers on the unique color, health benefits and deliciousness that only one stand-out food item can provide
Explore the following sections for ready-made tools and advice to promote blueberries to your customers and unique audiences.
Research shows that Grab a Boost of Blue resonates with consumers and blueberries drive the bottom line.
87% and 68% of shoppers indicated they would purchase fresh or frozen blueberries on their next grocery trip1
57% and 43% of shoppers indicated they intend to buy fresh or frozen blueberries at least once a week2
Get our year-round Grab a Boost of Blue marketing plan that’s packed with six power periods for building upon key buying periods and seasonal trends.
2023 Power Periods
(March – April)
Past Power Periods
Capture consumer attention by using Grab a Boost of Blue turnkey content to bolster your ongoing marketing. We’ve made it easy for you with everything you need for promoting blueberries to your audiences. Plug into our promotional plan or make it your own.
Join Us to Encourage Consumers to Grab a Boost of Blue
USHBC is collaborating with blueberry industry stakeholders like you to boost blueberry demand and sales.
Join our growing list of participants for the opportunity to win big with blueberries.
Blueberries Ole’, LLC
Our efforts go further when we collaborate! We can support your stores’ promotional and educational efforts.
1-2FoodMinds Strategic Insights, USHBC Boost of Blue Communication Check, September 2020