The blueberry industry has been built through collaboration. As we move into a new era of innovation, collaboration remains critical for growing the value of blueberries and selling more of them around the world.

Our Mission

Identify opportunities and provide knowledge that helps grow the value of and sell more blueberries to people in the U.S. and around the world.

Our Vision

Be the global leader in knowledge, programs and content used by the industry to grow the value of blueberries.

As a grower-driven organization, together we are investing in: 

  • Collaboration to benefit all value-chain partners
  • Data and measurement to ensure impact and inform strategy
  • Educational resources to share knowledge
  • Innovation to drive our next phase of growth and create new opportunities
  • Health research to provide content that drives value

“Blueberries are a great product, but you’ve gotta do the work and build the body of science.”

Dave Brazelton

Executive Chairman of Fall Creek Farm and Nursery, Chairman of USHBC Health Research Committee