March is National Nutrition Month®! This annual campaign, created by the Academy of Nutrition and Dietetics, emphasizes the importance of making informed food choices and developing healthy eating and physical activity habits. This year’s theme is Celebrate a World of Flavors, a perfect time to embrace global cultures, cuisines and inclusivity.
March also happens to be National Frozen Food Month. Blueberries, whether fresh or frozen, offer a delicious sweet-tart taste to complement a variety of unique traditions, global flavors and individual lifestyles, and can serve as a passport to exploring other cultures.
From new resources, social media content, and everything in between, this toolkit will arm your consumers, community and partners with the necessary tools to illustrate how fearlessly nourishing blueberries can be and drive demand during National Nutrition Month® and all year long.
Social Media Content
Celebrate National Nutrition Month® during the month of March on your personal and professional social pages using the square formatted social media image ideal for Instagram, Facebook, Twitter and LinkedIn. Simply click on the image and download directly from this page. We’ve made it even easier for you with a suggested caption. Just cut and paste and you’re ready to go! We promise it’s THAT easy.
Want more blueberry inspiration? Be sure to follow us to see what USHBC is promoting nationally:
Use these digital ads as a banner on your website, in newsletter content, on social media channels, or in digital marketing materials. Click the thumbnails below to download horizontal and vertical versions of our banner ads in multiple sizes, including 160×600, 300×50, 300×250, 300×600 and 728×90.
Consumer Tip Sheet
Encourage your customers, partners and community to learn more about the benefits of blueberries and how these “blue-ties” can help support overall health and nutrition. Simply click the image below to download this resource for digital or printed use.
Here’s a few creative ideas:
- Share as a downloadable resource or new content on your website
- Distribute to local partners, influencers and registered dietitians
- Use the tips and recipes as social media content and/or for your digital newsletter
- Develop messaging for pitching local media as well as soundbites for interviews
Health Professionals Resource
Celebrate National Nutrition Month® with a deep dive into the latest research on the role of blueberries in supporting heart health, diabetes management and healthy lifestyles. This resource is designed specifically for health professionals who want to take a closer look at the science and get tips to support their clients’ and patients’ understanding of how blueberries help support overall health and nutrition. Simply click the image below to download this resource for digital or printed use.
Here are a few ways to use this resource throughout the month of March:
- For digital or printed use
- Offer it as a comprehensive information resource via your newsletter, website or email
- Share it across social media
- Use it for media interview talking points
These delectable recipes, featuring both fresh and frozen blueberries as the showstopper ingredient, will awaken the inner chef and inspire experimentation with fresh flavors — like ginger, tahini and chili paste!
Click each photo to download the recipe image, and access each recipe on our website or as printable recipe cards, making it easy to share with your audiences.
Additional Blueberry Images
The health benefits of blueberries are undeniable, but their beauty garners attention too! Download some of our favorite blueberry imagery to add to your own library, share on social media, include in your digital newsletter, add to printed collateral or upload to your website.
QR codes drive consumers straight to the information we want them to have, and they are used to using them to view restaurant menus, visit websites and access information. Place a QR code on your packaging or share in your digital promotions to automatically take consumers to ideas to Grab A Boost of Blue, recipe inspiration, health benefits, and more, right at point-of-sale.
Simply click to download the zip files containing the QR codes in various formats.
Leverage USHBC’s National Plan
Interested in leveraging USHBC’s National Nutrition Month® campaign with your audiences? View our comprehensive promotion plan for ideas on how you can promote with your own audience and key stakeholders.