U.S. Highbush Blueberry Council

Inspiring Possibilities

Inspiring possibilities for the future of the blueberry industry. The day-to-day business of blueberries is demanding, but you don’t have to go it alone. USHBC brings together data, insights, community and resources to inspire and inform all blueberry industry stakeholders.

2025 Economic Impact Report 

     Read about the impressive impact of U.S. and imported blueberries on the economy. 

On Oct. 20, 2025, the USHBC Council approved a steering committee recommendation to increase assessment rates to $36/ton for fresh and $30/ton for processed blueberries. Stay informed on the USDA review process and a potential timeline for implementation.
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Chart Your Course to International Growth: Download the new Global US Blueberry Export Opportunity Assessment today!

Download the Report

USHBC Program
Impact Report 2024

Blueberry Promotions Tools


Promoting blueberries is good business for all of us. Learn about our new Grab a Boost of Blue campaign, and use our free promotional resources to move your blueberries onto shopping lists and into carts.

Get Industry Updates


Stay up-to-date with what’s happening in the blueberry industry. Make sure you sign up for the “Behind the Blue” newsletter to get updates emailed to you, and subscribe to our podcast, “The Business of Blueberries.”

“Our working together is what will make us all prosperous in the long term. Togetherness needs to be our focus.”


Tom Avinelis

Owner of HomeGrown Farms and managing partner of Agriculture Capital

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Latest Podcast Episode

Decoding the Retail Landscape – What the Latest Data Tells Us

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Behind the Blue


USHBC Joins Foodservice Exchange, National Nutrition Month, ‘Tastiest Snack Alive’ Campaign 

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Retail Promotions, MAP Funding, Trade Missions, Uber Eats Ad and Blueberry Convention

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Produce Brand Success, Trade Promotion Program, Podcast Surges

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