U.S. Highbush Blueberry Council

Inspiring Possibilities

Inspiring possibilities for the future of the blueberry industry. The day-to-day business of blueberries is demanding, but you don’t have to go it alone. USHBC brings together data, insights, community and resources to inspire and inform all blueberry industry stakeholders.

Blueberry Category Production and Pricing Trends

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Point of Sale Gets
a “Boost” in 2021

Blueberry Promotions Tools


Promoting blueberries is good business for all of us. Learn about our new Grab a Boost of Blue campaign, and use our free promotional resources to move your blueberries onto shopping lists and into carts.

Get Industry Updates


Stay up-to-date with what’s happening in the blueberry industry. Make sure you sign up for the “Behind the Blue” newsletter to get updates emailed to you, and subscribe to our podcast, “The Business of Blueberries.”

“Our working together is what will make us all prosperous in the long term. Togetherness needs to be our focus.”


Tom Avinelis

Owner of HomeGrown Farms and managing partner of Agriculture Capital

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Behind the Blue


Reminder to Take Behind the Blue Audience Survey

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Referendum Voting Opens Friday, Newsletter Survey, Robotics in the Field

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blueberries-on-table

Recorded Innovate 2021 Sessions, Referendum Vote, New Blueberry Consumer Promotions Activations Coming in 2022

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