U.S. Highbush Blueberry Council

Inspiring Possibilities

Inspiring possibilities for the future of the blueberry industry. The day-to-day business of blueberries is demanding, but you don’t have to go it alone. USHBC brings together data, insights, community and resources to inspire and inform all blueberry industry stakeholders.

Learn about the council’s exploratory efforts into a future assessment increase and read about the rationale behind the change.
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Chart Your Course to International Growth: Download the new Global US Blueberry Export Opportunity Assessment today!

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USHBC Program
Impact Report 2024

Blueberry Promotions Tools


Promoting blueberries is good business for all of us. Learn about our new Grab a Boost of Blue campaign, and use our free promotional resources to move your blueberries onto shopping lists and into carts.

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“Our working together is what will make us all prosperous in the long term. Togetherness needs to be our focus.”


Tom Avinelis

Owner of HomeGrown Farms and managing partner of Agriculture Capital

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Latest Podcast Episode

Expanding Global Blueberry Trade: Success Stories and Strategies With Haiying Zhang

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Behind the Blue


USHBC Nominations Due, 2025 Blueberry MRL Guidance, USHBC at Google Next, 2024 Impact Report, Committee Appointments, Class Spotlight

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Update on Our Assessment Increase Exploration, California Blueberry Day, Q1 Retail Promos, USDA Extends Response Deadline

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Sharing What’s Behind the Recommended Assessment Increase, USHBC Presents at Oregon, Global Business Development Update, Leadership Spotlight

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