U.S. Highbush Blueberry Council

Inspiring Possibilities

Inspiring possibilities for the future of the blueberry industry. The day-to-day business of blueberries is demanding, but you don’t have to go it alone. USHBC brings together data, insights, community and resources to inspire and inform all blueberry industry stakeholders.

Get answers to your questions about the proposed assessment increase.
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Chart Your Course to International Growth: Download the new Global US Blueberry Export Opportunity Assessment today!

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USHBC Program
Impact Report 2023

Blueberry Promotions Tools


Promoting blueberries is good business for all of us. Learn about our new Grab a Boost of Blue campaign, and use our free promotional resources to move your blueberries onto shopping lists and into carts.

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Stay up-to-date with what’s happening in the blueberry industry. Make sure you sign up for the “Behind the Blue” newsletter to get updates emailed to you, and subscribe to our podcast, “The Business of Blueberries.”

“Our working together is what will make us all prosperous in the long term. Togetherness needs to be our focus.”


Tom Avinelis

Owner of HomeGrown Farms and managing partner of Agriculture Capital

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Latest Podcast Episode

Wade Jackson on Berry Genetics at Family Tree Farms

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Behind the Blue


Sharing What’s Behind the Recommended Assessment Increase, USHBC Presents at Oregon, Global Business Development Update, Leadership Spotlight

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Let’s Make It the Best Year Ever, Q1 Retail Promotions Update, Peru Drives Record-Breaking Counterseasonal Supply Year, RAPP Funding to Develop Export Markets

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Wishing You a Joyful Holiday Season, Leadership Class Spotlight, USHBC Delegation Visits Chilean Growing Region & Happy Holidays!

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