U.S. Highbush Blueberry Council

Inspiring Possibilities

Inspiring possibilities for the future of the blueberry industry. The day-to-day business of blueberries is demanding, but you don’t have to go it alone. USHBC brings together data, insights, community and resources to inspire and inform all blueberry industry stakeholders.

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Blueberry Promotions Tools


Promoting blueberries is good business for all of us. Learn about our new Grab a Boost of Blue campaign, and use our free promotional resources to move your blueberries onto shopping lists and into carts.

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Stay up-to-date with what’s happening in the blueberry industry. Make sure you sign up for the “Behind the Blue” newsletter to get updates emailed to you, and subscribe to our podcast, “The Business of Blueberries.”

“Our working together is what will make us all prosperous in the long term. Togetherness needs to be our focus.”


Tom Avinelis

Owner of HomeGrown Farms and managing partner of Agriculture Capital

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Blueberry Business Intelligence

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Behind the Blue


Blueberries on a bush

Videos Requested for Telling the Grower Story, Blueberry Summer Power Periods, Fresh USA Blueberries Arrive in Vietnam

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Krikorian Health Study, Joe Vargas Joins USHBC, Blueberry Cheesecake Day

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blueberries-on-table

Q1 Consumer Program Highlights, April Nielsen Report Available, 2022 Trends and Opportunities With Brian Bocock

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