Data and Insights Center


We believe that access to data and insights will make growers and marketers more efficient, resilient and innovative as we continue to grow the blueberry industry.

Blueberry Category Production and Pricing Trends

USDA Shipping Price and Movement

Retail Category Performance

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Global Information → Actionable Insights → Relevant Data

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You have a business to run, and the best business decisions are data-driven. At USHBC, we have access to blueberry production and market information all around the world. We help convert that information to relevant data points and actionable insights for your business.

Grocery Retail Sales Reports

Take a deep dive into the berry and blueberry category with volume and pricing data and trends.

Nielsen Monthly Retail Sales Reports 


Nielsen retail sales data measures U.S. consumer blueberry and competitive berry purchases on a regular basis. 

Quarterly Retail Reports 


Comprehensive report on the retail volume sales of blueberries for Q1 and Q2 of 2021, covering both fresh and frozen blueberries.  

Blueberry Industry Economic Impact Study

The blueberry industry is responsible for creating and sustaining more than 44,535 full-time equivalent jobs each year and generating $4.7 billion in total economic impact. The comprehensive findings include both national and state-specific data.

National Economic Impact Study


The work of the blueberry industry contributes significantly to the U.S. national economy in many ways: labor income, number of jobs, acreage footprint and more.

State-Level Economic Impact Data


State-level data is available for the top U.S. blueberry growing regions: California, Florida, Georgia, Michigan, New Jersey, North Carolina, Oregon and Washington.

USHBC Impact Reports

Research demonstrating the value of USHBC and our efforts that drive demand for blueberries worldwide.

USHBC Program Impact Report


This comprehensive resource details USHBC’s programs over the past two years on driving blueberry demand and domestic household penetration.

Economic Analysis of USHBC Value


An independent study, conducted by Harry M. Kaiser of Cornell University, evaluated domestic market impacts of the USHBC’s promotions programs.

Consumer and Shopper Insights

USHBC’s programming is directly informed by feedback from real consumers. Learn more about what we’ve gathered to boost your own marketing efforts.

Grab a Boost of Blue Testing


Research shows that Grab a Boost of Blue resonates with shoppers and blueberries drive the bottom line.

Consumer Usage and Attitude Survey


A deeper dive into what motivates our consumer target audience.

Foodservice Insights

Get an inside look at the data informing how we’re driving more blueberry volume through foodservice channels.

Patron Demand Study


We surveyed 1000+ consumers to get a better understanding of how they want to see blueberries menued across all types of restaurants.

Volumetric Assessment of Blueberries in Foodservice


Volume data on the blueberry market in foodservice, evaluating whole fresh, frozen, canned and dehydrated.

Dataessential Report on Blueberry Usage on Menus


An assessment of fruit, berries and blueberry usage usage on menus in restaurants, QSR and casual segments.

Grower and Industry Stakeholder Research

Research and survey data gathered about and from growers can help us learn how to best collaborate to move our industry forward.

Technology & Innovation Research


This survey explores leading technologies that can address real challenges faced by growers.

“Information is king. Real numbers, that you can trust, truly drive decision-making. ”


Brian Bocock

Michigan blueberry grower and vice president of sales at Naturipe Farms