Data and Insights Center

PUT USHBC BLUEBERRY DASHBOARDS AND REPORTS TO WORK FOR YOU

BerrySmart Insights is an opt-in program available to industry growers and marketers.

USHBC has made significant investment in human resources and technology to improve the quality of and access to real time blueberry production and pricing data.

The BerrySmart Insights platform is supported by blueberry industry growers and marketers that provide access to their production, sales and pricing data. This data is aggregated and anonymized in real time to provide an up-to-date benchmark of the fresh blueberry market in the United States. Contributing growers and marketers are using BerrySmart Insights to compare their performance and inform their marketing and pricing efforts.

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*For members only

Blueberry Production and Pricing Trends Dashboard

ABOUT USDA – AMS | USDA – Agricultural Marketing Service tracks all movement and shipping point prices for blueberries shipped domestically, even if the product was produced and imported into the U.S. This dataset is updated daily.

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Reports, Studies and Insights

Grocery Retail Sales Reports

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Take a deep dive into the berry and blueberry category with volume and pricing data and trends.

Category Monthly Retail Sales Reports

Category retail sales data measures U.S. consumer blueberry and competitive berry purchases on a regular basis.

View Archived Reports

Blueberry Industry Economic Impact Study

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Blueberry growers and importers deliver a powerhouse crop that contributes nearly $9.1 billion in annual economic impact to the U.S. economy, or nearly $25 million every day. The industry, supported by both domestic growers and international import partners, also creates and sustains 61,676 full-time equivalent jobs each year, and generates $3.3 billion in labor income.

NATIONAL ECONOMIC IMPACT STUDY

The work of the blueberry industry contributes significantly to the U.S. national economy in many ways: labor income, number of jobs, acreage footprint and more.

Full Study

Infographic and Fact Sheet

State- and Country-Level Economic Impact Data

State-level data is available for the top U.S. blueberry growing regions: California, Florida, Georgia, Michigan, New Jersey, North Carolina, Oregon and Washington. Country-level data is available for Canada, Chile, Peru and Mexico.

State-Specific Reports

California

Florida

Georgia

Michigan

New Jersey

North Carolina

Oregon

Washington

Country-Specific Reports

Canada

Chile

Mexico

Peru

USHBC Impact Reports

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These research reports demonstrate the value of USHBC and our efforts that drive demand for blueberries worldwide.

USHBC Program Impact Report

This comprehensive resource details USHBC’s programs that drive blueberry demand and domestic household penetration.

2019 – 2020 Impact Report

Economic Analysis of USHBC Value

An independent study, conducted by Harry M. Kaiser of Cornell University, evaluated domestic market impacts of the USHBC’s promotions programs.

Why USHBC Matters to the Future of the Industry

This fact sheet provides statistics that demonstrate the impact of USHBC’s demand-driving efforts on industry growth over the last two decades.

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Consumer and Shopper Insights

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USHBC’s programming is directly informed by feedback from real consumers. Learn more about what we’ve gathered to boost your own marketing efforts.

Grab a Boost of Blue Testing

Research shows that Grab a Boost of Blue resonates with shoppers and blueberries drive the bottom line.

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Consumer Usage and Attitude Survey

A deeper dive into what motivates our consumer target audience.

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Foodservice Insights

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Get an inside look at the data informing how we’re driving more blueberry volume through foodservice channels.

Patron Demand Study

We surveyed 1,000+ consumers to get a better understanding of how they want to see blueberries menued across all types of restaurants.

Download Topline Results

Download Full Study

Volumetric Assessment of Blueberries in Foodservice

Volume data on the blueberry market in foodservice, evaluating whole fresh, frozen, canned and dehydrated.

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Datassential Report on Blueberry Usage on Menus

An assessment of fruit, berries and blueberry usage on menus in restaurants, QSR and casual segments.

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Grower and Industry Stakeholder Research

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Research and survey data gathered about and from growers can help us learn how to best collaborate to move our industry forward.

Technology and Innovation Research

This survey explores leading technologies that can address real challenges faced by growers.

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Sign Up to Get Data Insights Delivered Directly to Your Inbox

You have a business to run, and the best business decisions are data-driven. At USHBC, we have access to global blueberry production and market information. We help convert that information to relevant data points and actionable insights for your business.

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Data and Insights Center

PUT USHBC BLUEBERRY DASHBOARDS AND REPORTS TO WORK FOR YOU

Blueberry Production and Pricing Trends Dashboard

Reports, Studies and Insights

Category Monthly Retail Sales Reports

2025 Spins Reports

2024 Spins Reports

NATIONAL ECONOMIC IMPACT STUDY