The Business of Blueberries


Welcome to your weekly dose of great conversations with leading voices in the blueberry industry.

Tune in to hear insightful discussions on relevant information about the markets, research and technology related to blueberry production. Each episode also features voices of fellow growers and industry stakeholders giving a crop report, updating on crop progress, harvest expectations and market conditions.

Latest Episode

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Season 2, Episode 47

Blueberry Business Intelligence

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), introduces Joe Vargas, the first-ever USHC/NABC director of business intelligence. Vargas and Cronquist are joined by Tom Barnes of Category Partners and Grant Prentice of Padilla FoodMinds to discuss…

May 20, 2022

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Season 2, Episode 46

Connecting Communities to a U-Pick Farm With Brooke Hill

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brooke Hill of Southern Hill Farms in Clermont, Florida. Hill was a panelist on the USHBC’s “Best Practices for U-Pick Blueberries” webinar presented in 2020. “We…

May 13, 2022

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Season 2, Episode 45

2022 Trends and Opportunities with Brian Bocock

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brian Bocock, vice president of product management at Naturipe Farms. You heard from him back in Episode 002 and Episode 046. Now back for his third…

May 5, 2022

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Each week, USHBC/NABC President Kasey Cronquist sits down with leaders from throughout the blueberry industry to discuss markets, management, research, and the future of blueberries. Rod Cook, longtime industry veteran and chair of the Blueberry Technology and Innovation Committee, co-hosts the show on episodes that explore technology and innovation.