The Business of Blueberries


Welcome to your weekly dose of great conversations with leading voices in the blueberry industry.

Tune in to hear insightful discussions on relevant information about the markets, research and technology related to blueberry production. Each episode also features voices of fellow growers and industry stakeholders giving a crop report, updating on crop progress, harvest expectations and market conditions.

Latest Episode

Episodes

Season 2, Episode 12

A Peek Into What Lies Ahead for Peru

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), is joined by Daniel Bustamante, president of Proarándanos and chief commercial officer at Agricola Cerro Prieto S.A. (ACP); Luis Vegas, general manager at Proarándanos; and Ryan Lockman, vice president of sales and procurement…

September 17, 2021

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Season 2, Episode 11

Uniting the Blueberry Industry With More Possibilities

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), is joined by Joe Barsi, president of California Giant Berry Farms, to discuss the inception of the United Blueberry Task Force (UBTF).  “Growers are the most important part of the business at [California…

September 10, 2021

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Season 2, Episode 10

Opening New Markets for Blueberries

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), and co-host Alicia Adler, USHBC and NABC vice president of global business development, are joined by Mario Flores, director of product management for blueberries at Naturipe Farms, and Matt Lantz, vice president for…

September 2, 2021

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Each week, USHBC/NABC President Kasey Cronquist sits down with leaders from throughout the blueberry industry to discuss markets, management, research, and the future of blueberries. Rod Cook, longtime industry veteran and chair of the Blueberry Technology and Innovation Committee, co-hosts the show on episodes that explore technology and innovation.