The Business of Blueberries

Welcome to your weekly dose of great conversations with leading voices in the blueberry industry.

Tune in to hear insightful discussions on relevant information about the markets, research and technology related to blueberry production. Each episode also features voices of fellow growers and industry stakeholders giving a crop report, updating on crop progress, harvest expectations and market conditions.

Latest Episode


Episode 52

A Look Inside Blueberry Headquarters With Growers Doug Krahmer and Mark Hurst

Last week, growers Doug Krahmer and Mark Hurst visited USHBC headquarters. It was the first in-person meeting with USHBC staff in over a year. On this episode of “The Business of Blueberries,” we sit down with Doug and Mark for a conversation about what took place during these productive meetings, and the overall status of…

June 17, 2021


Episode 51

What’s Ahead for Blueberries and Vertical Farming?

For this technology themed episode of “The Business of Blueberries,” we’re diving into a topic that sounds so futuristic, it could be straight from a science fiction movie. That topic is vertical farming. While the method and technology has mainly been used in growing leafy greens, vertical farming companies are partnering with berry production companies…

June 10, 2021


Episode 50

Lessons in Leadership: A Conversation With Tom Bodtke

For the 50th episode of “The Business of Blueberries,” there’s simply no better opportunity to bring back longtime industry leader Tom Bodtke for another conversation about what’s ahead for the blueberry industry. Host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Tom Bodtke,…

June 3, 2021


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Each week, USHBC/NABC President Kasey Cronquist sits down with leaders from throughout the blueberry industry to discuss markets, management, research, and the future of blueberries. Rod Cook, longtime industry veteran and chair of the Blueberry Technology and Innovation Committee, co-hosts the show on episodes that explore technology and innovation.