Welcome to your weekly dose of great conversations with leading voices in the blueberry industry.
Tune in to hear insightful discussions on relevant information about the markets, research and technology related to blueberry production. Each episode also features voices of fellow growers and industry stakeholders giving a crop report, updating on crop progress, harvest expectations and market conditions.
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Episode 208
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Steve Mantle, founder and CEO of Innov8.ag. Mantle and his team have been working closely with USHBC to transform high-tech field data into actionable insights. With test fields…
July 14, 2025
Episode 207
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Ken Gilliam, vice president of predictive analysis at The Directions Group, and Cassidy Marn, account executive at The Directions Group. Together, Gilliam and Marn turn insights into real-world…
July 3, 2025
Episode 206
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Lucas Thelosen, founder and CEO of Gravity, and Joe Vargas, director of business intelligence for USHBC and NABC. Thelosen has been at the forefront of leveraging technology to…
June 13, 2025
Each week, USHBC/NABC President Kasey Cronquist sits down with leaders from throughout the blueberry industry to discuss markets, management, research, and the future of blueberries. Rod Cook, longtime industry veteran and chair of the Blueberry Technology and Innovation Committee, co-hosts the show on episodes that explore technology and innovation.
