The Business of Blueberries

Welcome to your weekly dose of great conversations with leading voices in the blueberry industry.

Tune in to hear insightful discussions on relevant information about the markets, research and technology related to blueberry production. Each episode also features voices of fellow growers and industry stakeholders giving a crop report, updating on crop progress, harvest expectations and market conditions.

Latest Episode



Best of The Business of Blueberries

[Best of] Breeding Southern Highbush Varieties With Paul Lyrene, Ph.D.

Paul Lyrene, Ph.D., has dedicated his career to the development of early-ripening, high-quality blueberry cultivars that are productive in Florida’s humid, subtropical climate. Due to his efforts, the Florida blueberry industry has grown and flourished, and opened the door to blueberry production in other warm climates across the country and the world.  On this week’s…

November 24, 2021


Season 2, Episode 21

Unpacking the Results of the USHBC Referendum

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Shelly Hartmann, owner of True Blue Farms and USHBC chair, to discuss the results of the recent referendum vote and where the USHBC goes from here.…

November 19, 2021


Season 2, Episode 20

Connecting Blueberries to Food Brands

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), and co-host Alicia Adler, USHBC and NABC vice president of global business development, are joined by Jake Briere, corporate chef at Chobani and a member of the USHBC R&D Advisory Board. Adler and…

November 15, 2021


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Each week, USHBC/NABC President Kasey Cronquist sits down with leaders from throughout the blueberry industry to discuss markets, management, research, and the future of blueberries. Rod Cook, longtime industry veteran and chair of the Blueberry Technology and Innovation Committee, co-hosts the show on episodes that explore technology and innovation.