The Business of Blueberries


Welcome to your weekly dose of great conversations with leading voices in the blueberry industry.

Tune in to hear insightful discussions on relevant information about the markets, research and technology related to blueberry production. Each episode also features voices of fellow growers and industry stakeholders giving a crop report, updating on crop progress, harvest expectations and market conditions.

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Latest Episode

Season 2, Episode 85

Industry Communications With Kristy Babb

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Kristy Babb, USHBC and NABC’s first-ever communications director. This role was created to develop a focus on a communications platform for both organizations that will further…

May 31, 2023

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Season 2, Episode 84

The Kids Who Made Blueberries the State Fruit of Mississippi

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Mississippi State Rep. Jill Ford, fourth grade teacher Lisa Parenteau and students Logan and Nicole. Thanks to the creative collaboration of this team, the fourth grade…

May 22, 2023

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Season 2, Episode 83

Enabling the Next Frontier of Blueberry Genetics With Massimo Iorizzo, Ph.D.

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by North Carolina University Associate Professor Massimo Iorizzo, Ph.D. He was also featured in episode 31 where he helped introduce the Vaccinium Coordinated Ag Project (VacCAP). This…

May 15, 2023

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Each week, USHBC/NABC President Kasey Cronquist sits down with leaders from throughout the blueberry industry to discuss markets, management, research, and the future of blueberries. Rod Cook, longtime industry veteran and chair of the Blueberry Technology and Innovation Committee, co-hosts the show on episodes that explore technology and innovation.