The Business of Blueberries

Welcome to your weekly dose of great conversations with leading voices in the blueberry industry.

Tune in to hear insightful discussions on relevant information about the markets, research and technology related to blueberry production. Each episode also features voices of fellow growers and industry stakeholders giving a crop report, updating on crop progress, harvest expectations and market conditions.

Latest Episode


Episode 44

The Smart Orchard – Potential for Blueberries?

While any blueberry grower knows orchards aren’t synonymous with blueberries, there are key similarities between fruit grown in orchards and highbush blueberries. With that in mind, the innovations happening in orchards can potentially have implications for blueberry cultivation. Today, we talk to two experts about the collaborative “Smart Orchard” project taking place in the Pacific…

April 22, 2021


Episode 43

From Beef to Blueberries With Jill Scofield

Jill Scofield recently joined the NABC and USHBC as the director of communications and industry relations. In this newly created role, Jill is responsible for planning, directing and overseeing USHBC and NABC industry communications programs involving growers, marketers, exporters, importers, distributors and other stakeholders. In this episode of “The Business of Blueberries,” we sit down…

April 15, 2021


Episode 42

Opportunities for Blueberries in Consumer Packaged Goods

With the ever-expanding global reach of blueberries, more companies are using the fruit to experiment with new and innovative products that highlight the best qualities of blueberries. On this episode of the “Business of Blueberries,” we discuss the market possibilities for blueberries in global consumer packaged goods. Hosts Kasey Cronquist, president of the U.S. Highbush…

April 8, 2021


Subscribe Wherever You Listen to Podcasts

Each week, USHBC/NABC President Kasey Cronquist sits down with leaders from throughout the blueberry industry to discuss markets, management, research, and the future of blueberries. Rod Cook, longtime industry veteran and chair of the Blueberry Technology and Innovation Committee, co-hosts the show on episodes that explore technology and innovation.