The Business of Blueberries


Welcome to your weekly dose of great conversations with leading voices in the blueberry industry.

Tune in to hear insightful discussions on relevant information about the markets, research and technology related to blueberry production. Each episode also features voices of fellow growers and industry stakeholders giving a crop report, updating on crop progress, harvest expectations and market conditions.

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Latest Episode

Season 2, Episode 68

USHBC Launches Data and Insights Platform and the Industry Responds

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), shares the responses, comments and questions from industry stakeholders about the data platform provided by USHBC. Joe Vargas, director of business intelligence for the USHBC, joins Cronquist to share…

December 5, 2022

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Season 2, Episode 67

Blueberry Flavor Preferences With Patricio Muñoz, Ph.D.

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), sits down with University of Florida blueberry breeder Patricio Muñoz, Ph.D., to talk about flavor. This was recorded live at the International Fresh Produce Association (IFPA) Global Produce and…

November 22, 2022

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Season 2, Episode 66

The Impact of Grab a Boost of Blue at Retail

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), discusses the tactics and leverage retailers across the country have experienced with the Grab a Boost of Blue campaign. The audio is taken from the retail-focused session at The…

November 11, 2022

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Each week, USHBC/NABC President Kasey Cronquist sits down with leaders from throughout the blueberry industry to discuss markets, management, research, and the future of blueberries. Rod Cook, longtime industry veteran and chair of the Blueberry Technology and Innovation Committee, co-hosts the show on episodes that explore technology and innovation.