The Business of Blueberries


Welcome to your weekly dose of great conversations with leading voices in the blueberry industry.

Tune in to hear insightful discussions on relevant information about the markets, research and technology related to blueberry production. Each episode also features voices of fellow growers and industry stakeholders giving a crop report, updating on crop progress, harvest expectations and market conditions.

Latest Episode

Season 2, Episode 56

Cooperatives and Grower Profitability With Brad Moorer of MBG Marketing

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brad Moorer, president and CEO of MBG Marketing. MBG Marketing is a producer-owned blueberry cooperative that was formed in 1936 as the Michigan Blueberry Growers Association.…

August 5, 2022

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Season 2, Episode 55

White House Conference on Hunger, Nutrition and Health With Mollie Van Lieu of IFPA

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Mollie Van Lieu, vice president of nutrition and health at the International Fresh Produce Association (IFPA). Her work centers on increasing access and consumption of fruits…

August 2, 2022

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Season 2, Episode 54

Bird Management with Larry Bodtke and Catherine Lindell, Ph.D.

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Catherine Lindell, Ph.D., Associate Professor at the Center for Integrative Biology where she also serves as Graduate Program Director. Alongside her research team, she combines theoretical…

July 22, 2022

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Each week, USHBC/NABC President Kasey Cronquist sits down with leaders from throughout the blueberry industry to discuss markets, management, research, and the future of blueberries. Rod Cook, longtime industry veteran and chair of the Blueberry Technology and Innovation Committee, co-hosts the show on episodes that explore technology and innovation.