The Business of Blueberries


Welcome to your weekly dose of great conversations with leading voices in the blueberry industry.

Tune in to hear insightful discussions on relevant information about the markets, research and technology related to blueberry production. Each episode also features voices of fellow growers and industry stakeholders giving a crop report, updating on crop progress, harvest expectations and market conditions.

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Latest Episode

Episode 198

Harvesting Change: Women Leading the Way in Blueberries

In this episode of “The Business of Blueberries,” Amanda Griffin, vice president of engagement and education for the USHBC, celebrates International Women’s Day by featuring three women leaders from the blueberry industry. Ellie Norris is the owner/manager of Norris Blueberry Farms; Anna Jesse is the vice president of Forest Hills Farm; and Shelly Hartmann is…

March 7, 2025

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Episode 197

The Impact of Genetics on Blueberry Quality With Greg Willems

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Greg Willems, the President of G & M Farms Inc. and President of the California Blueberry Nursery. Willems established his production as a self-starting, vertically integrated farming…

February 28, 2025

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Episode 196

Preserving the Shelf Life of Blueberries With George Lobisser

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by George Lobisser, CEO & Co-Founder of  RipeLocker. RipeLocker is a science-based, data-driven company that has been testing the efficacy of its containers to extend the post-harvest life of…

February 21, 2025

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Each week, USHBC/NABC President Kasey Cronquist sits down with leaders from throughout the blueberry industry to discuss markets, management, research, and the future of blueberries. Rod Cook, longtime industry veteran and chair of the Blueberry Technology and Innovation Committee, co-hosts the show on episodes that explore technology and innovation.