The Business of Blueberries


Welcome to your weekly dose of great conversations with leading voices in the blueberry industry.

Tune in to hear insightful discussions on relevant information about the markets, research and technology related to blueberry production. Each episode also features voices of fellow growers and industry stakeholders giving a crop report, updating on crop progress, harvest expectations and market conditions.

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Latest Episode

Season 2, Episode 62

New Jersey Blueberries With Art Galletta

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by New Jersey blueberry grower Art Galletta. Galletta shares his experience growing up as a familiar name in the blueberry industry and his family’s history in the…

October 3, 2022

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Season 2, Episode 61

Developing Blueberry Industry Leaders

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Micah Weiss, sales and grower support at Fall Creek Farm & Nursery and USHBC/NABC’s own Amanda Griffin, vice president of engagement and education. Micah is part…

September 16, 2022

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Season 2, Episode 60

The Future of Blueberries Is Data Driven

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Joe Vargas, director of business intelligence at USHBC/NABC, and John Marshall, vice president of services at Bytecode IO. USHBC and NABC recently refreshed their organizational and…

September 8, 2022

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Each week, USHBC/NABC President Kasey Cronquist sits down with leaders from throughout the blueberry industry to discuss markets, management, research, and the future of blueberries. Rod Cook, longtime industry veteran and chair of the Blueberry Technology and Innovation Committee, co-hosts the show on episodes that explore technology and innovation.