Toolkits and Marketing Materials


Promoting blueberries is good business for all of us. Learn more about our consumer programs and how you can be a part of them or use them to boost your own efforts.

Share

Blueberry Marketing Resources

Our industry has such a great message. We have already seen the tremendous growth that can be experienced when our voices are unified. To inspire you to share the message of blueberries, these promotional toolkits and marketing materials are packed with free content to promote blueberries to your own consumers and audiences!

Grab a Boost of Blue


Your go-to hub for marketing resources all year long

Our new health-forward campaign gets consumers to enjoy more of the blueberries they love for their great taste, convenience and health benefits.

Alexa Skill Toolkit


USHBC has launched the first-ever blueberry Alexa Skill! This toolkit has everything you need to promote this amazing new feature and show your consumers, community and partners how to grab a boost of blue with A Blueberry Boost!

Blueberry Recipes


Blueberry Emoji Toolkit


Say it with blueberries! This toolkit has advice, visual assets and other resources to help you get the most out of the new blueberry emoji in your communications.  

This image has an empty alt attribute; its file name is Slow-Cooker-Cinnamon-Roll-Casserole-with-Blueberries-050-edited.jpg

Visit our consumer site to find hundreds of blueberry recipes, including shoppable recipes! Use USHBC recipes in your marketing or link to them from your website.  

Health and Nutrition


Want to elevate the heart health message in your marketing? When buying food and beverages, 75% of shoppers say they would like those items to help with their heart health, more than any other health benefit. 

Source: Health + Wellness 2017 report, The Hartman Group, Inc.

Behind the Blue


USHBC Nominations Due, 2025 Blueberry MRL Guidance, USHBC at Google Next, 2024 Impact Report, Committee Appointments, Class Spotlight

Read

Update on Our Assessment Increase Exploration, California Blueberry Day, Q1 Retail Promos, USDA Extends Response Deadline

Read

Sharing What’s Behind the Recommended Assessment Increase, USHBC Presents at Oregon, Global Business Development Update, Leadership Spotlight

Read