Use these resources to capitalize on USHBC’s national plan and enhance your marketing efforts to promote blueberries throughout November and December!
Toolkit Contents
Tip Sheets | Recipes, Images & Cards | Social Media Posts & Captions | Digital Ads | More!
Tip Sheets
We’ve created one 8.5×11” print-ready tip sheet geared toward consumers, available for download below. Suitable for in-person handouts, online content or message inspiration, the tip sheet delivers enticing holiday inspiration around blueberries – from how to get involved during the season of giving to a timely sampling of recipes from blueberry.org.
Recipe Content
Recipes are a critical marketing tool for inspiring sales. Use the carousel to browse – and click through to – the seasonal holiday recipes we’re using to grab attention and encourage blueberry purchases. Immediately below, download the recipe images and 5”x7” cards that correspond to the featured recipes.
Social Media Content
Amplify your impact with our plug-and-play social posts, which you can preview below. Then, download the zip folder containing all image files (formatted as 1:1 squares for Instagram and more), as well as suggested post captions you can use as is or modify to fit your own online voice. Want to leverage USHBC’s post activity? Find us @blueberries (and @blueberrycouncil on TikTok).
Digital Ads
Kicking things up a notch? Boost your existing efforts with accompanying online ads. We’ve created multiple versions for you to choose from – or to swap in and out throughout the holiday season – from Thanksgiving to New Year’s, not to mention Hallmark’s Very Merry Giveaway. Below you’ll find all the standard sizes for digital ads – 160×600, 300×50, 300×250, 300×600 and 728×90 – even suiting newsletter templates and more, all available for download.
Want More?
USHBC is here to help. We have other Power Period toolkits for use during seasons of peak promotion, as well as dozens of evergreen images, resources and QR codes ready for download on the Turnkey Content page.
We Love Input!
Reach out to our marketing and communications team to share your ideas and discuss options for collaborating.