Global Market Development
USHBC does extensive work to drive demand for U.S. highbush blueberries with consumers, foodservice operators, food manufacturers and retailers around the world. In addition to technical export assistance, we conduct in-country market research and promotional programs. If you’re exporting or planning to export your blueberries, we’re your partner.
Our Export Database has complete international market data for all the markets USHBC has opened over the years, including information on trade agreements and regulations.
Our new export brand for USA Blueberries was created to raise awareness of the quality and food safety assurance of U.S. grown blueberries. Get in touch if you’d like to use it on your exported blueberries – it’s free!
Export Market Opportunities
In 2019, the U.S. was the largest known source of frozen and dried blueberry imports. After diligent efforts by the USHBC and other U.S. trade entities, U.S. fresh blueberries were granted market access to China in 2020.
A new and growing market opportunity for fresh U.S. blueberries, USHBC and U.S. trade entities supported U.S. fresh blueberries gaining market access to the Philippines in May 2020.
There is growing interest from Brazilian companies in frozen, dried and pureed blueberries. In 2019, the U.S. was the second largest source of imported dried blueberries, and USHBC’s work supports Brazilian companies in formulating products with processed U.S. blueberries.
India’s large population and the growing popularity and imports of blueberries make it a key market for USHBC. Ongoing efforts include work to connect U.S. blueberry suppliers with buyers in all market categories (food manufacturing, retail and foodservice).
Tariffs on U.S. blueberries entering Korea reached zero as of January 1, 2021 under the U.S.-Korea Free Trade Agreement (KORUS). USHBC has targeted the Korean blueberry market with promotions for in-store and online retail, and awareness efforts touting blueberry health benefits.
Japan is a long-standing target market to for the U.S. highbush blueberry industry. Since January 1, 2020, fresh and dried U.S. blueberries enter Japan duty-free under the U.S.-Japan Trade Agreement (USJTA).
Other Export Resources
Arrival Inspection Record Form
The Arrival Inspection Record Form shows proof of monitoring production fields for the presence of larvae in fruit. This documentation is required for shipping to China (from California, Oregon and Washington), the Philippines and Vietnam.
Export Market Registration
U.S. packing facilities are required to register annually to ship fresh blueberries to Vietnam, the Philippines, China and Chile. Register and the Animal and Plant Health Inspection Service (APHIS) will contact you regarding the necessary steps for approval.
Paid QSP Grant Opportunity for Frozen Blueberries
The USHBC currently has funding through USDA’s Quality Samples Program (QSP) to purchase samples of frozen blueberries to develop new U.S. blueberry products in Israel. Through USHBC’s in-market partner, we’ll distribute the samples to leading food manufacturers of baked goods, dairy products, jams and more. We’ll then follow up with the manufacturers to ensure the samples are being used, receive their feedback on the product, and see if additional training is needed.
“There are so many opportunities out there. It’s just going to take some more vetting, conversations and travel. ”
Director of business development – North America at Alpine Fresh, Inc.