Our Impact

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By engaging directly by serving on committees and in other leadership capacities, you can play an important part in shaping the future of our industry and ensure the next era of growth and innovation.

USHBC promotion efforts have had a significant and positive impact on blueberry consumption and growers’ revenues and profits:

14%
increase

in average annual blueberry consumption 2010-2023

953M pound
increase

in blueberry demand from 2010-2023

163%
increase

in growers revenue between 2010-2023

An Economic Analysis of Domestic Market Impacts of the U.S. Highbush Blueberry Council, Harry M. Kaiser, Cornell University, September 2024.

Learn More About Our Impact:

Improve your business. Expand your network.
Inspire the future of blueberries.

“It goes further than just blueberries. These are just good people. ”


Jeff Malensky

President at Oregon Berry Packing