By engaging directly by serving on committees and in other leadership capacities, you can play an important part in shaping the future of our industry and ensure the next era of growth and innovation.
USHBC promotion efforts have had a significant and positive impact on blueberry consumption and growers’ revenues and profits:
14%
increase
in average annual blueberry consumption 2010-2023
953M pound
increase
in blueberry demand from 2010-2023
163%
increase
in growers revenue between 2010-2023
An Economic Analysis of Domestic Market Impacts of the U.S. Highbush Blueberry Council, Harry M. Kaiser, Cornell University, September 2024.
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“It goes further than just blueberries. These are just good people. ”
Jeff Malensky
President at Oregon Berry Packing