National Blueberry Month Toolkit

July is National Blueberry Month! Our marketing will highlight ways to promote and join in on the month-long celebration and capitalize on this moment to drive consumer interest and increase sales for blueberries across the board. To celebrate National Blueberry Month, we’re holding The Great Blueberry Recipe Showdown – enter your best blueberry recipe for a chance to win $10,000 and the opportunity to meet Milk Bar’s Christina Tosi, James Beard Award-winning pastry chef and tour the flagship Milk Bar’s bakery in NYC.

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Use these resources to capitalize on USHBC’s national plan and enhance your marketing efforts to promote blueberries throughout July!

Get USHBC’s National Plan

Toolkit Contents

Tip Sheets | Recipes, Images & Cards | Social Media Posts & Captions | Digital Ads | More!

Handouts

We’ve created four print-ready resources: one tip sheet for consumers, one fresh and frozen tip sheet, a recipe contest postcard and one poster – all available for download below. Suitable for in-person handouts, sharing in stores, online content or messaging inspiration, each delivers fun facts and inspiration on how to celebrate National Blueberry Month all month long.     

Consumer Tip Sheet

Download Consumer Tip Sheet

Fresh and Frozen Tip Sheet

Download Fresh and Frozen Tip Sheet

Recipe Contest Flyer

Download Recipe Contest Flyer

Recipe Contest Postcard

Download Recipe Contest Postcard

Recipe Content

Recipes are a critical marketing tool for inspiring sales. Use the carousel to browse – and click through to – the seasonal recipes we’re using to grab attention and encourage blueberry purchases. Immediately below, download the recipe images and 5”x7” cards that correspond to the featured recipes.

Download All Recipe Images
Download All Recipe Cards

Social Media Content

Amplify your impact during National Blueberry Month with our plug-and-play social posts, which you can preview below. Then, download the zip folder containing all image files (formatted as 1:1 squares perfect for Instagram and more), as well as suggested post captions you can use as is or modify to fit your own online voice. Want to leverage USHBC’s post activity? Find us @blueberries on Facebook, Instagram and Pinterest, and @blueberrycouncil on TikTok, and feel free to share our posts!   

Download All Social Posts

Digital Ads

Kicking things up a notch? Boost your existing efforts with accompanying online ads. We’ve created multiple versions for you to choose from – or to swap in and out throughout this month. Below you’ll find all the standard sizes for digital ads – 160×600, 300×50, 300×250, 300×600 and 728×90 – even suiting newsletter templates and more, all available for download.   

Download All Digital Ads

Want More?

USHBC is here to help. We have other Power Period toolkits for use during seasons of peak promotion, as well as dozens of evergreen images, resources and QR codes ready for download on the Turnkey Content page.

View Other Seasonal Toolkits
Get Turnkey Content

We Love Input!

Reach out to us at [email protected] to share your ideas and discuss options for collaborating.

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Contest Rules

Promotion open only to legal residents of the 50 United States (D.C.), 18 years of age and older. Void where prohibited by law. Enter Promotion before 7/31/23 at 11:59 pm ET. Subject to full Official Rules, including prizes, judging criteria, and all details, click here. Sponsor: U.S. Highbush Blueberry Council, 81 Blue Ravine Road, Suite 110, Folsom, CA 95630.