Behind the Blue

Stay up-to-date with what's happening in the blueberry industry, right in your inbox.

Subscribe to our weekly e-newsletter, Behind the Blue, to stay connected to USHBC and learn about the latest efforts driving blueberry demand. You'll also be among the first to receive access to new resources, information and tools to support your own operation and be part of moving our industry forward.

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Chair’s Message, Awards Nominations Open, Blueberry Boost Accelerator Competition and More

June 19, 2025

Chair’s Message, Council Retreat, Get SMS Alerts, Awards Nominations Open, Register for Convention and More

May 20, 2025

USHBC Nominations Due, 2025 Blueberry MRL Guidance, USHBC at Google Next, 2024 Impact Report, Committee Appointments, Class Spotlight

April 15, 2025

Update on Our Assessment Increase Exploration, California Blueberry Day, Q1 Retail Promos, USDA Extends Response Deadline

Sharing What’s Behind the Recommended Assessment Increase, USHBC Presents at Oregon, Global Business Development Update, Leadership Spotlight

Let’s Make It the Best Year Ever, Q1 Retail Promotions Update, Peru Drives Record-Breaking Counterseasonal Supply Year, RAPP Funding to Develop Export Markets

Wishing You a Joyful Holiday Season, Leadership Class Spotlight, USHBC Delegation Visits Chilean Growing Region & Happy Holidays!

Recognizing This Season of Thankfulness, Leadership Class Spotlight, Blueberries at the Crossroads, Q4 Retail Report & CSNA Conference

Behind the Blue – Summit Edition

Blueberry Summit, New Leadership Fellows, Blueberry Month Promotions

Great American Blueberry Challenge, Tammy Brannen Board Profile, Destination Chile, Asia Fruit Logistica, Retail 6 Report

Message From the Chair, Bryan Sakuma Board Profile, NABC Awards, Recap of Peru Trip, July is National Blueberry Month & International Vaccinium Symposium!