U.S. Highbush Blueberry Council

Inspiring Possibilities

Inspiring possibilities for the future of the blueberry industry. The day-to-day business of blueberries is demanding, but you don’t have to go it alone. USHBC brings together data, insights, community and resources to inspire and inform all blueberry industry stakeholders.

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Chart Your Course to International Growth: Download the new Global US Blueberry Export Opportunity Assessment today!

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USHBC Program
Impact Report 2023

Blueberry Promotions Tools


Promoting blueberries is good business for all of us. Learn about our new Grab a Boost of Blue campaign, and use our free promotional resources to move your blueberries onto shopping lists and into carts.

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Stay up-to-date with what’s happening in the blueberry industry. Make sure you sign up for the “Behind the Blue” newsletter to get updates emailed to you, and subscribe to our podcast, “The Business of Blueberries.”

“Our working together is what will make us all prosperous in the long term. Togetherness needs to be our focus.”


Tom Avinelis

Owner of HomeGrown Farms and managing partner of Agriculture Capital

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Latest Podcast Episode

Why This Fourth Generation Farmer Wants to Give Back to the Michigan Blueberry Industry

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Behind the Blue


Message From the Chair, Bryan Sakuma Board Profile, NABC Awards, Recap of Peru Trip, July is National Blueberry Month & International Vaccinium Symposium!

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USHBC Releases Annual Impact Report, Michael Hill Profile, Leadership Class Applications, NABC Awards, Pickleball, Retail Program!

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Applications Now Open for Blueberry Leadership Program, New Council Member Doug LaCroix, New Food Medicine Power Period, Register for Blueberry Summit!

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