For Marketers
Use our free promotional resources to amplify our campaign messages and promote your own blueberries with consumers, nutrition and health professionals, foodservice pros, retailers and food manufacturers.
Driving Demand
Grab a Boost of Blue is designed to inspire and drive demand for blueberries, getting them onto shopping lists and into carts. After exposure to the concept, U.S. food shoppers significantly increased their purchase intent for both fresh and frozen blueberries!
87%
of consumers indicated they would definitely or probably purchase fresh blueberries on their next grocery trip.
Blueberry Marketing Toolkits
Promoting blueberries is good business for all of us. Learn more about Grab a Boost of Blue and how you can be a part of it or use it to boost your own efforts. Our free toolkits and marketing resources feature recipes, photos, videos and tips to social media posts to promote blueberries to your own consumer audiences!
Explore the blueberry content and resources we’ve created specifically for blueberry lovers on our consumer-facing website, blueberry.org.
Nutrition and Health Professionals
USHBC works with experts to develop science-based resources so health professionals can understand the latest blueberry research and educate the public on how blueberries can boost healthy eating. Key areas for published and emerging blueberry research include heart health, brain health, diabetes and healthy lifestyles.
Discover the latest in blueberry health research and access free nutrition education tools and resources to use in your own nutrition communications.
Foodservice
We’re working hard to inspire more innovation with blueberries and drive volume in restaurants and other foodservice venues.
See what resources we have available and use them to enhance your own outreach to grow sales of blueberries in these channels.
Retailers
USHBC is partnering year-round with marketers and retailers to promote blueberries with both brick-and-mortar and online storefronts.
We’ve got data and insights to help you understand the blueberry market in-store and online, and promotional resources to help move blueberries onto more lists and into more carts.
School and Community Resources
Get free resources for school administrators, educators and community leaders designed to spark curiosity, support healthy habits and make learning fun.
Blueberries are in the sweet spot of where consumers want to be.
