Blueberry Emoji Toolkit


Advice, tools and resources to help you get the most out of new blueberry emoji in your communications.

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What to do first

  • Update your devices, and encourage your employees and key stakeholders to do the same, so the new emoji will appear on your mobile keyboards as soon as it is released.
  • Update your name and/or profiles on social media to include the emoji for a week (or even a month)!
  • “Hijack” the emoji, making it symbolic of sending someone a “thumbs up” or “heart,” such as using the emoji to pay a compliment to friends, family members and colleagues to lift their spirits, wish them good health or as a sign off/exclamation mark to a happy thought.

Let’s get started!

To make it easy for you, this toolkit is packed with suggested ways for you to start using the emoji immediately to create awareness and get more blueberry reminders in peoples’ daily mobile use. Click below to jump down to access the following resources:

Emoji Best Practices

“Emoji” is the term for the small pictures and symbols that people use to express feelings, thoughts and ideas in their digital communications. (If you’ve ever sent a smiley face in a text message, you’ve sent an emoji.)

For some, using emoji for business or promotional reasons may be new, but it can be helpful to make your communications more personal or garner attention, such as in an email subject line. Following are ideas to get you started using the blueberry emoji.

How to Use the Blueberry Emoji

Internal Communications

  • Get your employees, suppliers and customers excited about the new emoji by encouraging them to use it in their social media and share it in texts to their family and friends

Social Media

  • Use the emoji in your posts and comments on Facebook, Instagram and Twitter
  • Add the emoji to your bio/About Me sections on your platforms
  • Announce the new emoji and encourage your followers to use it
  • Encourage your followers to use the emoji when they respond (for consumer-facing accounts; i.e., “What’s your favorite way to eat blueberries? Reply with #IHeartBlueberries and [blueberry emoji]”)

Email and E-Newsletters

  • Incorporate the image of the emoji into your header and/or footer 
  • Announce the new emoji and encourage subscribers to use it in their digital communications
  • Use the emoji in subject lines and/or body copy

Contests and Promotions

  • Make the use of the blueberry emoji part of the way consumers qualify for online contests and promotions (i.e.,”To enter, name your favorite blueberry recipes with #IHeartBlueberries and [blueberry emoji]”)


  • Incorporate the image of the emoji into your website design, header or background
  • Use the emoji to signal the end of the copy on each page of your website
  • Announce the new emoji and encourage visitors to use it in their digital communications 

Print Materials

  • Incorporate the emoji into signage, recipe cards, U-Pick materials, etc.

Emoji do’s and don’ts

  • DO use both the emoji and the word “blueberry” in social media and web content. This will ensure you are still reaping the benefits of search engine optimization.
  • DO add emoji before or after a sentence.
  • DO use the blueberry emoji with other positive emoji that relate to growing, eating and cooking with blueberries.
  • DON’T use use emoji to replace the word “blueberry” in social media and web content. It’s fine to replace the word “blueberry” with the emoji in text messages!
  • DON’T use emoji in the middle of a sentence.
  • DON’T use the blueberry emoji with any other emoji that could be interpreted negatively or confuse consumers.

Want these best practices as a PDF?

For more suggested ways to use the emoji, do’s and don’ts, along with ideas for other emojis to pair with blueberries, download our PDF below.

Share as an attachment with your employees or audiences, or print it out to pin up at your work station!

Social Media Ads & Posts

Not sure how to share the blueberry emoji news within your own social network? We’ve created a series of images (1,200 x 1,200 pixels), a video and suggested captions that you can post/tweet in your company and personal social media to generate excitement and engagement about the new blueberry emoji on Instagram, Facebook, Twitter or LinkedIn.

Just click on any of the images below, then hold or right click to save down to your phone or computer. You can also copy and paste any of these captions individually, or download all these assets and more in the link below. Or, for a zip file of all of these assets, click on the blue download button below.

Get your friends and family in on it and encourage them to share your posts and start using the new emoji. Have fun with it — your enthusiasm will be contagious!

It just became easier and more fun to express love for BLUEBERRIES with the new emoji! [blueberry emoji] Much like your favorite berry, the emoji is small, blue and should be enjoyed daily.

The new blueberry emoji is out! [blueberry emoji] What does that mean for you? Tell us!

Let’s face it — emojis are the language of love and laughter and health and all things fun. Now, you can add blueberries to the emojis you use to say: Don’t be blue — get some blues! [blueberry emoji]

Be the envy of all your friends by being the first to use the new blueberry emoji! [blueberry emoji] Don’t see it? Make sure your phone is updated and off you go.

Header Graphics

Three different creative options for header graphics are available for your use in your email communications, website or Facebook cover page. Just click on any of the images below, and hold or right click to save down to your phone or computer. The blue download button below will allow you to download all three at once as a zip file.

Press Release

Help spread the news! Our press release details the official announcement and related information that you can use in your e-newsletters and communications with employees and other stakeholders. The more we can all encourage use of the new emoji, the more we can spread the blueberry love.

We want to hear from you!

How are you spreading the news about the blueberry emoji? Have you seen it being used in creative ways? Let us know by emailing us at [email protected] or connecting with us on Linked In.