Over 14 Million Consumers Learn About the Health Benefits of Blueberries, USDA Announces Trade Mission to South Korea, Join Us at The Blueberry Summit Next Fall!


Topics in this issue of Behind the Blue:

Over 14 Million Consumers Learn About the Health Benefits of Blueberries

Did you happen to catch the latest edition of the Costco Connection? The USHBC’s funded study published in the journal of Nutrients was featured in the publication’s article “Food for Thought.” The article highlights the study’s finding that ingesting blueberry powder (the equivalent of a half cup of fresh blueberries) per day helped protect middle-aged adults from cognitive decline. With a circulation of over 14.3 million consumers in the United States, this feature was a huge boost in reminding shoppers about the health benefits of blueberries!

USDA Announces Trade Mission to South Korea

This week, the U.S. Department of Agriculture announced its second trade mission to Seoul, South Korea, March 25-28, 2024. The trade mission will provide an excellent opportunity to learn firsthand about potential strategies for boosting agricultural exports to the Republic of Korea, which imported approximately $41.1 billion worth of agricultural goods in 2022. The United States was the leading supplier, with $10.4 billion in agricultural exports. South Korea is a strong market for a wide variety of U.S. products, including bulk commodities; food processing ingredients; and consumer-ready retail products such as dairy, food preparations, coffee and related products, distilled spirits, pet food, condiments/sauces, processed pork products, beef (chilled or frozen), seafood, high-oleic soybean and other specialty oils, egg products, citrus products, dried fruits, nuts and frozen vegetables. For more information, click here.

Join Us at The Blueberry Summit Next Fall!

As our events expand and grow, we’re giving you more time to make plans to join us. Today, we’re launching registration and hotel booking for The Blueberry Summit, Sept. 25-27 in Denver!

Why not save your seat – and your room – now? After all, the blueberry industry’s thought leaders will all be there to learn, connect and grow, together.

Our events are expanding exponentially, so you’ll want to sign up to join your blueberry peers in Denver right away!

Book in our housing block at the Westin Denver Downtown to take advantage of our discounted group rate! 

Interested in connecting with our passionate blueberry community? Reach out to Mandy Boarman, industry and community engagement manager, at [email protected] to learn about exhibitor and sponsorship opportunities!