Retail Rapid Response Plan & Consumer Campaign Launch


This webinar helped contextualize and clarify the problems the blueberry industry was seeing and experiencing due to COVID-19. The webinar also showed how USBHC adapted the 2020 plan to address the immediate marketing and promotion needs of the moment, while also showing how USBHC evolved the Q2-Q4 Blueberry Method Campaign for the “new normal” going forward.

Guests on this call included be PMA CEO Cathy Burns, Walmart Sr. Produce Buyer Melissa Byland and Produce for Better Health President and CEO Wendy Reinhardt Kapsak.

Grant Prentice and Laura Cubillos of FoodMinds will anchor the USHBC’s presentation of our program plan and efforts.