Welcome to your weekly dose of great conversations with leading voices in the blueberry industry.
Tune in to hear insightful discussions on relevant information about the markets, research and technology related to blueberry production. Each episode also features voices of fellow growers and industry stakeholders giving a crop report, updating on crop progress, harvest expectations and market conditions.
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Episode 237
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Haiying Zhang, USHBC’s director of global business development. Zhang has spent the last several years helping position U.S. blueberries for growth far beyond our domestic market by building…
June 15, 2026
Episode 236
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brandon Raso, Variety Farms farm and operations manager, and the recent recipient of the 2026 National Outstanding Young Farmer award. Raso is a fourth-generation grower at Variety Farms…
June 8, 2026
Episode 235
In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brian Bocock, president and CEO of MBG Marketing. After more than three decades helping shape the berry business from the warehouse floor to executive leadership at Naturipe Farms,…
May 28, 2026
Each week, USHBC/NABC President Kasey Cronquist sits down with leaders from throughout the blueberry industry to discuss markets, management, research, and the future of blueberries. Rod Cook, longtime industry veteran and chair of the Blueberry Technology and Innovation Committee, co-hosts the show on episodes that explore technology and innovation.
