What’s in Store for 2024 With USHBC Chair Shelly Hartmann

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by USHBC Chair Shelly Hartmann. As lifelong residents of Southwest Michigan, Shelly and Dennis Hartmann are the owners of True Blue Farms in Grand Junction. Established in 1988, True Blue Farms has grown substantially to 10 subsidiaries, including hundreds of acres of production and the popular Blueberry Store in downtown South Haven. In addition to being the USHBC chair, Hartmann is the past president of the Michigan Frozen Food Packers Association. She penned an inspiring story of her rise to success in the book Chicken Soup for the Entrepreneurial Soul

“I think what I’m most proud of in 2023 is I saw a lot of people that you may not see work together roll up their sleeves and start working together for the betterment of the industry, and not for the betterment of them or their organization. They put that stuff aside and they really looked at our blueberry industry and they made the best decisions … for our industry, and that made me feel really proud because it’s like one big happy blueberry family. ” – Shelly Hartmann

 Topics covered include: 

  • An introduction to Shelly Hartmann, USHBC chair, “Blueberry Chicks” podcaster and co-owner of True Blue Farms. 
  • An exploration of 2023 USHBC highlights and a discussion of what’s coming in 2024. 

Visit blueberryevents.org to learn more and register for The Blueberry Convention Feb. 28-March 1 in Tucson, Arizona.