Innovation and Technology in the Blueberry Industry

In this episode, we have an in-depth conversation about the recent USHBC Innovation and Technology Survey and how the blueberry industry is adapting to new technologies.“The vast majority of the industry sees itself as very quick to adapt to new technologies and new ideas.” – Robert Pearlstein

Hosts Kasey Cronquist (President of the U.S. Highbush Blueberry Council and the North American Blueberry Council) and Rod Cook (industry veteran and the Chair of the Blueberry Technology and Innovation Committee) are joined by Robert Pearlstein, President of Qanopy Group.

Qanopy is a Silicon Valley based consulting firm that specializes in the commercialization of deep science to help business achieve its vision and ensure its long-term success. Qanopy and USHBC partnered to administer the recent USHBC Innovation and Technology Survey. Robert is the President of Qanopy and had a vital role in developing the survey.

This episode talks about the intersection of the blueberry industry and technology through the lens of the recent survey. Topics include:

  • Results of the USHBC Innovation and Technology Survey
  • How to increase productivity with technology
  • Efficiency of current technology used
  • Industry tendencies in adopting new tech
  • How to create a culture of innovation within the blueberry industry

*Download the Innovation and Technology Survey at

Crop Report – July 15, 2020 

The blueberry crop report is an update on crop conditions and markets around North America. On this episode you’ll hear from Neil Moore in North Carolina, Denny Doyle in New Jersey, Todd Sanders in California, Bryan Sakuma in Washington, and Mark Hurst in Oregon. This report was recorded live on July 15th, 2020.

July is National Blueberry Month! USHBC is rolling out a National Blueberry Month Toolkit, complete with 10 mouth-watering summer recipes, 5 ready-to-go social media posts, one for each week of Blueberry Month, plus a brand new National Blueberry Month seal that you can share with retailers and use on your websites and in your marketing materials. We hope to see all of you participating and sharing in spreading positive blueberry messages during our month! You can find the National Blueberry Month Toolkit on our website: