With over 25 years of experience in grower relations, marketing, growing and business development for the blueberry industry, Bo Slack is a natural choice to be the chair of the Industry Relations Committee for USHBC. On this week’s episode, host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Slack for a comprehensive update on USHBC’s industry relations efforts.
“The USHBC and the NABC have been critical for our organization and myself to grow and really stay in touch with the grower community and the blueberry industry.” – Bo Slack
“Aligning our strategic goals is so crucial to how we invest for the future and how we grow the blueberry category.” – Bo Slack
Topics covered include:
- Overview of the USHBC Industry Relations Committee and its current goals.
- Navigating industry outreach during the pandemic.
- Takeaways from the recent USHBC Industry Relations survey.
- Facilitating the USHBC elections process.
The Blueberry Crop Report is an update on crop conditions and markets throughout North and South America. In this episode, you’ll hear from Juan Soria Morales in Mexico, Luis Vegas in Peru and Andres Armstrong in Chile. This was recorded on March 3, 2021.