In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Pamela Taylor, senior vice president and chief communications and marketing officer for Share Our Strength. As part of the journey to make blueberries the world’s favorite fruit, USHBC celebrated grabbing a boost of blue and giving a boost to a good cause in partnership with No Kid Hungry during National Blueberry Month in July.
“No Kid Hungry is our marquee campaign, started back in 2010 with the goal of achieving our mission of ending childhood hunger in the U.S. This campaign is so unique in that it’s the only campaign that solely focuses on children. … The No Kid Hungry campaign is designed to make sure each and every child who needs access to food gets it every single day. So our focus is three meals a day, 365 days a year for every child .” – Pamela Taylor
“Participating in that 31-Day Challenge was important because it not only helped generate funds, which gets us closer to ending childhood hunger, but it was a campaign that also increased awareness of not only our work, but the power of partnerships working with the blueberry council and helping folks understand everyone has a strength to share. And you all were sharing your strength with us.” – Pamela Taylor
Topics covered include:
- Getting to know Pamela Taylor, senior vice president and chief communications and marketing officer for Share Our Strength.
- Exploring the scope and impact No Kid Hungry has on food insecurity among children.
- Celebrating the collaboration between No Kid Hungry and USHBC during National Blueberry Month.
The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. In this episode, you’ll hear from Doug Krahmer from Oregon, Bryan Sakuma from Washington, Jason Smith from British Columbia, Luis Vegas from Peru and Nestor Vega from Mexico. This was recorded on August 31, 2022.
The blueberry industry will be taking over Nashville Oct. 5-7 for The Blueberry Summit! In this Blueberry Boost, Amanda Griffin, USHBC/NABC vice president of engagement and education, introduces the keynote speakers that will be featured at the event. Find out who’s speaking, then save your seat here.