Driving Global Demand with Alicia Adler

Expanding blueberry demand globally is top priority for USHBC. This isn’t limited to countries where blueberries are already popular, but also searching for expanding markets like Vietnam. In this episode, we have a discussion about the global demand outlook for blueberries.

Hosts Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), and Alicia Adler, vice president of USHBC and NABC, are joined by Stacy Spivey, director of business development in North America at Alpine Fresh Inc.

“There are so many opportunities out there. It’s just going to take some more vetting, conversations and travel.” – Stacy Spivey

Searching the globe for emerging markets is important for a healthy industry with a diverse customer base. Spivey and Alpine Fresh have a wealth of experience in international trade of produce.

This episode features a conversation with Spivey and his experience with the global blueberry export market. Topics include: 

  • A conversation with Adler and her role with USHBC.
  • Opportunities for emerging blueberry markets.
  • How the export market informs business decisions.
  • Alpine Fresh’s experiences in Vietnam.
  • Considerations of exporters when considering a new export market.
  • The export learning curve.
  • USHBC export resources.

Crop Report – August 26, 2020 

The Blueberry Crop Report is an update on crop conditions and markets throughout North America. In this episode, you’ll hear from Jason Smith in British Columbia, Bryan Sakuma in Washington, Doug Krahmer in Oregon, Rex Schultz in Michigan and Luis Vegas with a report from Peru. This was recorded on August 26, 2020.