Creating the Blueberry Blueprint With David Rockland

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Meeting with and interviewing stakeholders to take the pulse of an industry is critical to any business sector or organization. To achieve this for the blueberry industry, USBHC contracted with public relations veteran David Rockland. In this episode of the “Business of Blueberries” we have a conversation with Rockland about his communications philosophy, insights from the recent USBHC industry survey, and how companies can best transition to the next phase of their journeys. 

Host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by David Rockland, partner and CEO of Rockland Dutton Research & Consulting.

“The focus needs to be to build the industry. Supply has begun to outpace demand, we’ve got to get demand up. Demand goes up, [then] price goes up, people are in a better place. And that’s really got to be the focus.” – David Rockland

“You don’t always know that you’ve heard from everybody. You want make sure you do the best job you can, but you also want to put it on the people [to speak up] … whatever any of the people who listen to this podcast want to see out of USHBC — doing, funding, being for the next five years — right about now would be a good time to say something.” – David Rockland

Learn more about Rockland Dutton Research & Consulting here

Topics covered include: 

  • Rockland’s background and experience in the public relations sector.
  • How the Barcelona Principles became the industry standard for communications. 
  • Results and observations from recent industry surveys conducted by USHBC. 
  • How USHBC and NABC can work in conjunction to achieve industry goals.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout North and South America. In this episode, you’ll hear from Juan Soria Morales in Mexico, Bill Steed in California, Ken Patterson in Florida and Alex Cornelius in Georgia. This was recorded on April 28, 2021.