2019 has been a busy year for promotions across our consumer, foodservice and health professional programs as we work diligently to drive more blueberry consumption in the U.S. Along the way, we’ve added a number of new tools and resources to ushbc.org and BlueberryCouncil.org to assist our growers, marketers and importers with their marketing needs.
Health Benefits Infographic
We continuously publicize scientific research on the health benefits of blueberries so consumers and the health professional community can better understand the role blueberries may play in promoting good health. We’ve packaged some of the high-level health benefits of blueberries in a new infographic, available for download here.
On-Trend Recipes, Social Friendly Videos
We know when consumers are looking for recipe inspiration, they’re looking online and on social media. That’s why it’s critical our recipe database is kept up to date with the latest trends and delicious blueberry applications. So far in 2019, we’ve added 20 new USHBC-owned consumer recipes and an additional three from our bench of social media influencers, with more to come. We’ve also provided 12 new chef-created recipes for our audience of foodservice professionals.
We also introduced new recipe how-to videos for use on social media. This dynamic content provides a new way to bring blueberry cooking to life for our target audience of moderate users. Check out a few of the videos in our recipe database by clicking the “watch how-to video” button beneath each photo, or share directly with the embedded social media icons. You can also view our video archive here.
- Blueberry Basil Frosé
- Easy Blueberry Fruit Leather
- Slow Cooker Meatballs with Blueberry Sriracha Sauce
Foodservice Inspiration Video
Chef Jamie Simpson from the Culinary Vegetable Institute worked with USHBC to create an inspiring new video demonstrating the many ways chefs can experiment with blueberries. The video highlights culinary exploration to encourage chefs to use blueberries of all forms. Read more and watch the video in our blog post, “Chef’s Tasting Menu: Blueberries in 5 Ways.”
Category Management Data
We provide an annual update of fresh and frozen blueberry retail sales and volume. Our reports provide a retail channel performance review and seasonal analysis, and are available for download. New in 2020, we’ll provide a report that looks at blueberry sales by season and by organic and conventional segments, so be sure to visit our website in January.
We’re here to be the go-to resource for our growers, marketers and importers, so don’t hesitate to get in touch with USHBC ([email protected]) regarding your marketing needs. We hope these resources are useful in your customer outreach endeavors!