Subscribe to The Business of Blueberries Podcast!
As you may have seen last week, we’re launching a brand new podcast called “The Business of Blueberries,” on Tuesday, June 9! You can subscribe and listen to the podcast through Apple Podcasts, Spotify and Stitcher. Want to share this podcast update with others in the industry? Tweet about it!
Keeping Blueberry Nutrition Top of Mind for Health Pros
USHBC-funded science is being shared with thousands of health professionals through a partnership with Today’s Dietitian Spring Symposium 2020. Take a look at the resources – we encourage you to share them through your own communication channels:
- USHBC Blue Crew member Mary Ellen Phipps, MPH, RDN, LD, along with USHBC Research Administrator Leslie Wada, PhD, RD, hosted a live webinar on May 28 featuring USHBC-funded research and how blueberries support health, along with snacking tips and ideas. More than 2,800 nutrition professionals tuned in and earned continuing education units. Consider sharing the recorded webinar and these Facebook and Twitter posts with your networks!
- An infographic featuring blueberry nutrition information and areas of health research was shared with at least 600 health professional attendees.
Blueberry Method Driving Value Through Industry Shares
The Blueberry Method campaign continues to drive value for retailers and others across the industry. Curious to see how industry members have been using the toolkit to share the campaign? Here are a few examples for inspiration. We’d love to see more sharing – please tag us in your posts!
Blueberries in the News
Some great media coverage for blueberries this week! Our USHBC resources were featured in a Shape.com article about “Health Benefits of Blueberries,” which was also shared on Apple News, for a combined reach of nearly 102 million.
Additionally, Blue Crew members Kelly Jones, MS, RD, CSSD, LDN, Mary Ellen Phipps, MPH, RDN, LD and Mia Syn, MS, RDN contributed key nutrition messaging and USHBC-funded research in top media outlets, reaching a combined 6.4+ million consumers – click the headlines below to read on.
