During these unprecedented times, the importance of health is stronger than ever before. During March’s Spring Meetings, innovation and collaboration played critical roles in the industry’s next phase of growth. USHBC’s science pipeline is an important grower investment in innovation.
This edition of Behind the Blue provides an update on newly published science supporting blueberries’ role in a healthy diet and offers you an opportunity to collaborate in sharing this news through your traditional and digital marketing channels. We encourage you to share the positive news with your networks.
We are happy to report that Current Developments in Nutrition recently published a new study funded by the USHBC. The primary finding: The equivalent of one cup of fresh blueberries (given as 22 g of freeze-dried blueberries) may beneficially affect areas of health in overweight men with Type 2 diabetes.
The study – titled “Effect of Blueberry Consumption on Cardiometabolic Health Parameters in Men with Type 2 Diabetes: An 8-Week, Double-Blind, Randomized, Placebo-Controlled Trial” – was conducted at the Stratton Veterans Affairs (VA) Medical Center in Albany, New York. For the full results, check out the press release on the USHBC website.
The study will be promoted through USHBC channels in the following ways:
- Distributing the press release on PR Newswire.
- Posting the press release on USHBC.org/News.
- Sharing diabetes-friendly recipes across communications channels.
Please feel free to share the press release, recipes or the following USDA-approved social media posts through your own communications channels.
- TWITTER: New study examines #blueberries effect on the health of overweight men with Type 2 diabetes. Read more here.
- LINKEDIN or FACEBOOK: New research published in Current Development in Nutrition found that blueberries may benefit the health of overweight men with Type 2 diabetes. Read more here.
As the global leader in nutrition and health science investment, USHBC continuously works with doctors, nutritionists, fitness experts and other influencers to fund and publicize scientific research. This innovative research pipeline includes projects on heart health, cognitive aging and insulin sensitivity, and other benefits that help make blueberries the favorite choice of consumers. To learn more, visit ushbc.org/health.