Become a Volunteer Leader, Export Market Registration Now Open, Industry Survey, Can Food Really Be Medicine?


Topics in this issue of Behind the Blue:

Become a Volunteer Leader With USHBC

USHBC is now accepting applications to serve on our committees, subcommittees, advisory boards and task forces starting in January 2024.

If you’re passionate about the future of USHBC and want to take an active role in supporting the council’s vision to empower the industry to make blueberries the world’s favorite fruit, this is the opportunity for you!

People of all backgrounds and industry experience are encouraged to apply. Please submit your application by Friday, Nov. 10.

Opportunities to serve:

  • Promotion Committee, Industry Engagement Committee and Finance Committee
  • Health Research Advisory Board and Global Business Advisory Board
  • Retail, Foodservice and Food Manufacturing Subcommittees
  • BerrySmart Technology, BerrySmart Sustainability and BerrySmart Food Safety Task Forces

Get more information on the appointment process here, then apply ASAP!

Export Market Registration Is Open for the 2024 Shipping Season

For companies planning to export to Vietnam, the Philippines, China and Chile in 2024, it’s time to register your packing facility!

Please complete this form to submit or update your facility registration information with USHBC. Registration is required annually and closes this year on Friday, Dec. 22. If you register a new facility, the Animal and Plant Health Inspection Service (APHIS) will contact you to confirm approval.

USHBC’s export programs help the industry more effectively export and market all forms of blueberries in countries and regions with the highest volume potential.

For more information about global market development initiatives, visit For specific questions, please contact Renata Dalton, USHBC director of global business development, at [email protected].

Tell Us What You Think

USHBC is working hard to deliver the programs and information that benefit you and your organization most! That’s why we’re fielding a survey to gather your perceptions and opinions of USHBC to help shape our planning for 2024 and beyond. Your answers are anonymous and confidential, and will be combined with those of other respondents. The survey takes just a few minutes to complete. Plus, when you complete the survey, you’ll be entered to win a blueberry-themed Yeti cooler!

Thank you in advance for your valuable input.

Can Food Really Be Medicine?

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Lisa Coleman, director of healthy living for Giant Food, which includes 166 supermarkets in Maryland, Virginia, Delaware and Washington, D.C. As the leader of Giant’s Healthy Living Team of credentialed nutrition professionals, Coleman helps guide an inclusive, all-foods-fit approach to educating and inspiring the community Giant serves through classes, store tours, workplace wellness programs, cook-alongs, social media engagement and a biweekly podcast, “Healthy Living by Giant.”