2025 Impact Report, Blueberry Accelerator, EMP Funding and More

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From the Chair: 25 Years of Category Growth – the Proof Is in the 2025 Impact Report

By Ellie Norris, USHBC Chair 

The industry created USHBC 25 years ago to grow the entire category. 

Is it working?

The answer is an unequivocal yes, and you’ll find many reasons to believe in the past, current and planned efforts of your organization in USHBC’s recently released 2025 Impact Report. Here you can learn about:

  • The award-winning “Blueberries GO BIG” consumer campaign that’s designed to drive repeat purchases by creating emotional connections to our good for you superfruit.
  • Efforts to open new global markets and grow demand in more established ones for U.S. blueberries using millions of dollars secured via federal grant funding.
  • Continued investments in health research to grow the blueberry health halo in ways of high relevance to consumers. It’s important to note that USHBC has invested $17 M in health research over 26 years, and $4.4 M in just the last five years. 
  • Initiatives like BerrySmart Insights that equip the industry with more timely and complete data to help make critical strategic decisions as an industry and as an organization.
  • And much more, that all adds up to more households eating more blueberries than ever before, record retail sales and more opportunities for all in the business to succeed.

No other organization can do for the industry what USHBC can do, and our work has never been more important than it is today. We have always been and always will be industry-led, so please take a look at the report when you can and let us know if you have questions or ideas moving forward.

READ THE REPORT

Blueberry Boost Accelerator Launches to Spotlight Blueberry Ingredient Innovation

USHBC has launched the application process for the second annual Blueberry Boost Accelerator, a program that identifies and accelerates standout products that feature blueberries as a key ingredient. Built upon the success of last year’s inaugural program, applications are now open and are being reviewed on a rolling basis through Friday, June 12.

The eight-week hybrid accelerator will connect early-stage, revenue-generating companies of products innovating with blueberries to leaders in the blueberry, food, food retail and Consumer Packaged Goods (CPG) industries. The goal of the program is to fast-track growth of the cohort through expert mentorship, tailored commercialization support and strategic guidance. Participants will receive professional brand assets like video commercials and sales materials; gain media exposure; and connect with buyers, investors and innovation leaders.

The program will culminate in the finalist startups participating in a high-energy pitch competition at The 2026 Blueberry Convention, Sept. 22-25 in Monterey. As one of the highest rated events from last year’s convention, it’s a free session you don’t want to miss!

Know of any companies innovating with blueberries that you think would be a good fit for the program? Encourage them to learn more and apply at blueberryboostaccelerator.com/, or contact us at [email protected] to have us look into them and reach out.

Blueberries Go Big for Miami Race Weekend

USHBC leveraged Miami Race Weekend earlier this month as an opportunity to seize on a cultural moment for consumers. The major event had tons of celebrities and influencers gathering in Miami for the weekend, and we partnered with People and InStyle Magazine to create a blueberry refuel station at their Pit Stop Party. 

The guest list featured over 100 celebrity influencers, artists and actors who enjoyed blueberry beverages and desserts including blueberry mojitos, blueberry infused water, blueberry cheesecake and more. Popular foodie influencers were there to post live from the event and will be creating a series of delicious blueberry recipe videos that will be posted in coming weeks.

A major part of the activation was a partnership with pop and R&B star Ciara to build buzz for blueberries among her massive following of 35 million people on social media. We captured tons of content of her enjoying and interacting with the blueberry-themed treats for a recap reel that has garnered 345K views – and counting. Expect more with Ciara to come, including additional social media videos, a press interview and content timed around National Blueberry Month.

Additionally, we worked with InStyle’s fashion director on a series of videos centered around blueberry-inspired fashion as another way to connect blueberries with lifestyle and culture, especially among Gen Z audiences.

USHBC Awarded $150,000 in EMP Funding

The USHBC has been awarded a $150,000 grant from the USDA Foreign Agricultural Service’s (FAS) Emerging Market Program (EMP).

The EMP helps U.S. organizations promote exports of U.S. agricultural products to countries that have – or are developing – market-oriented economies and that have the potential to be viable commercial markets.

Through the EMP, FAS provides cost-share funding for technical assistance activities such as feasibility studies, market research, sectorial assessments, orientation visits, specialized training and business workshops.

For the blueberry industry, this $150,000 injection will be used for:

  • A market feasibility study for frozen and further processed highbush blueberries in India.

The feasibility study will generate critical insights for Indian food producers and processors, particularly small- and medium-sized enterprises in rural areas, by exploring how blueberries can be used in popular products such as yogurts, bakery goods, confectionery and savory snacks. This knowledge can drive new product development, improve the nutritional quality of processed foods and support local efforts to position Indian-made goods for both domestic and export markets.

  • Market assessment study for U.S. blueberries in Peru. 

This project will deliver a comprehensive analysis of the Peruvian blueberry market, identifying when, where and how U.S. blueberries could compete and add value. It will examine domestic production, consumer trends, supply chain capacity, pricing dynamics and import regulations, while also highlighting any barriers to entry. The findings will equip U.S. industry stakeholders with the insights needed to determine whether and how to pursue opportunities in Peru – and to do so strategically and effectively.

The USHBC maintains a robust international market development program aimed at expanding global demand for U.S. blueberries through targeted trade and consumer initiatives. Priority markets include South Korea, Japan, India, Mexico, Vietnam, Malaysia and the Philippines. All activities are strategically designed to build awareness, drive preference and increase sales of U.S. blueberry products across both fresh and processed categories.

New Research Links Anthocyanins, the Bioactive in Blueberries, to Reduced Cardiometabolic Risk

A new systematic review and meta-analysis to be published soon in the American Journal of Clinical Nutrition provides further evidence of the health benefits of anthocyanins – the plant compounds responsible for the blue and purple pigments in blueberries.

The study, conducted by researchers at Tufts University Medical Center and Queen’s University Belfast, analyzed data from over 90 studies involving hundreds of thousands of participants. The findings show that higher habitual intake of anthocyanins is associated with a lower risk of cardiovascular disease, heart attack, hypertension and type 2 diabetes.

This research directly supports the USHBC’s efforts to elevate the health halo of blueberries, one of the main sources of anthocyanins in the diet. By providing independent, peer-reviewed evidence that even small servings can improve cardiometabolic biomarkers, this study strengthens the foundation for future dietary recommendations.

While a handful of fruits contain these bioactives, blueberries have the highest amount of anthocyanins among commonly consumed berries. Notably, the research found that anthocyanin intakes as low as 50 mg per day improved blood flow, arterial elasticity and insulin levels in healthy individuals. This 50 mg threshold is easily achievable through diet, equating to approximately 1/3 cup of blueberries daily.

“This systematic review is an important first step in creating a future recommendation for the amount of dietary anthocyanins that the public should be consuming,” said Leslie Wada, Ph.D., USHBC senior director of nutrition and health research. “Among most foods, blueberries are a leading source of anthocyanins.”

The study’s findings align with the council’s commitment to sharing the latest nutrition science with health professionals and consumers. This data will be instrumental in refining evidence-based dietary guidelines and highlighting the role of blueberries in long-term disease prevention.

While the study was USHBC-funded, the council had no role in study design, data collection, data analysis, data interpretation or writing of the study.  

Time’s Running Out: Participate in the Blueberry Sustainability Survey

The USHBC BerrySmart Sustainability Task Force recently launched the Blueberry Life Cycle Assessment (LCA), a nationwide project in partnership with researchers at the University of California, Davis.

We need your input in our Life Cycle Assessment (LCA) survey to help tell the real sustainability story of the blueberry industry. 

Your participation helps:

  • Document the positive practices already happening on your farm.
  • Build a credible, data-rooted sustainability baseline for the entire industry. 
  • Identify opportunities to strengthen and grow our market presence.

Participation is voluntary and confidential. Data is only reported in aggregate form (by state or region) and is not connected to any regulatory agencies.

This project is an important step in helping our industry better understand, measure and communicate the sustainability of blueberry production. It’s also a chance to make sure the real story of blueberry farming is told accurately — based on actual grower practices and real data from across our regions.

Please participate in the survey today! Contact Elias Marvinney, Ph.D., at [email protected] with questions. 

Convention Corner: Here’s the Inside Scoop on The Blueberry Convention

In case you missed the news, registration and housing for The 2026 Blueberry Convention, taking place Sept. 22-25 in beautiful Monterey, California, are now open! 

Now’s the time to make your plans, secure your spot and take advantage of early-bird pricing.

Why Attend 

The Blueberry Convention is the largest gathering of the blueberry industry in the U.S.— and this year’s event is packed with insights, connections and can’t-miss experiences designed to help move the industry forward.

You’ll want to be there to:

  • Get the latest category data, insights and economic outlooks to guide your operations.
  • See how the Blueberries GO BIG campaign is driving demand.
  • Learn about our health research focus on cognitive health. 
  • Experience the energy of the Blueberry Boost Accelerator live pitch competition. 
  • Join the USHBC Council and NABC Board meetings on Wednesday.

New for 2026 

We’re bringing some exciting new features and opportunities to Monterey this year. Here’s a sneak peek at what’s ahead:

Tech Tuesday 

Explore emerging and advancing technologies shaping the future of the blueberry industry during this special education session organized by the BerrySmart Technology Task Force. Over the course of two hours, attendees will gain insight into innovations, tools and ideas designed to support on-farm efficiency, data-driven decision-making and long-term industry progress.

Blueberry Night at the Monterey Bay Aquarium

You’ll be talking about this one long after the convention ends! Join us for a one-of-a-kind strolling dinner as the blueberry industry takes over the aquarium. Enjoy chef-curated food stations, coastal views and access to incredible exhibits — all in a vibrant setting designed for connection and celebration.

Meet, Eat & Explore 

Enjoy a relaxed, open lunch in the heart of the convention action. With seating throughout the common areas near Blueberry Lane and Blueberry Row, it’s the perfect chance to grab a bite, connect with exhibitors and spend time with fellow attendees.

Blueberry Boardroom

Need a place to connect, collaborate or keep business moving during the convention? The Blueberry Boardroom will offer a dedicated space to meet with colleagues, host team conversations or hold business meetings throughout the event. Advance booking is encouraged, so stay tuned for reservation details.

Blueberries & Beyond: A Central Coast Tour 

Wrap up the convention with an on-the-ground look at agriculture in the Monterey area. This industry tour will give you the opportunity to explore blueberry-related production, while also experiencing the broader agricultural landscape of California’s Central Coast. 

Rest assured you’ll also have access to all of your favorites from past events, including the Blueberry Boost Accelerator live pitch competition (back by popular demand), the NABC Awards and the USHBC Elizabeth White Award, the BerryFit Club 5k and yoga, inspiring keynotes and timely education sessions.

Check out the schedule to see everything we have planned! 

Meet Our Exhibitors 

Blueberry Lane and Blueberry Row are your go-to spots to connect directly with the people, products and services supporting the blueberry industry. Explore the latest solutions, ask questions and meet the exhibitors helping drive innovation across the supply chain.

Check out who will be there, and stay tuned as the list keeps growing: 

  • A & B Packing
  • BeeFlow
  • BeeHero
  • Crawford Packaging
  • Ellips
  • Fall Creek
  • Fine Field 
  • Koppert
  • NNZ Inc.
  • Oregon Blueberry
  • Oxbo International 
  • Pinion
  • Punchbowl Automation
  • Skyshield Solutions 
  • SWAN Systems
  • Thunderbird Plastics
  • Tomra
  • Unitec
  • WECO

Please reach out to Mandy Boarman at [email protected] to learn about all of the exhibitor and sponsorship options. 

Register Now to Save

Register today to take advantage of early-bird pricing and book your room within our discounted housing block at the Hyatt Regency Monterey.

2026 MRL Database and Exporter Guidance Is Now Available

The 2026 Blueberry Maximum Residue Levels (MRL) Memo and accompanying MRL Guidance are now available on the USHBC website.

Prepared by our partner Bryant Christie Inc., the International Blueberry MRL Memo includes:

  • Data from the U.S. Monitoring Residue Program and Pesticide Residue Screening Program in key markets.
  • Identification of pesticides and markets where available residue data suggests a potential risk of MRL violations.
  • The MRL status of pesticides registered for use on blueberries in key markets.

The memo is available as:

  •  A PDF report organized by market, including established MRLs and an analysis of residue detections that could exceed the established MRL in those markets.
  • An Excel spreadsheet organized by active ingredient.

The 2026 MRL Guidance and “stoplight” charts reflect the following changes since spring 2025: 

  • Australia made three changes: Two MRLs were lowered, including one harmonized MRL, without impacting market access; a third MRL was harmonized where no previous MRL existed.
  • Canada harmonized one MRL, increasing it from the default 0.1 ppm.
  • The European Union lowered one MRL from 2 ppm to 0.7 ppm.
  • Korea increased one MRL from 0.07 ppm to 1 ppm.
  • The Philippines removed one MRL by replacing the previous Codex default with no established MRL.
  • Taiwan established a new MRL at 5 ppm where no MRL previously existed.

The stoplight guidance reflects the most conservative interpretation of decline curve data generated in 2013-2015 for SWD insecticides; 2016-2018 for select fungicides; and 2021-2023 for insecticides, miticides and fungicides. 

This tool was developed to help blueberry growers select pest management materials for use close to harvest, while considering export market requirements. The referenced MRLs are effective as of April 2026. For updated MRLs, please visit BCGlobal Pesticide MRL Database.

To access the updated Blueberry MRL Memo and Database and the 2026 Blueberry MRL Charts and accompanying guidance, please visit the Exporter Dashboard on the USHBC website. To learn more about exporting, contact USHBC Director of Global Business Development Haiying Zhang at [email protected].

View Dashboard

Acknowledgements

This work was originally made possible through funding by a USDA Technical Assistance for Specialty Crops grant through the USHBC, Michigan Department of Agriculture and Rural Development through the Strategic Growth Initiative and MBG Marketing, Oregon Blueberry Commission, Washington Blueberry Commission, Washington State Commission on Pesticide Registration, WSDA Specialty Crop Grant from 2013 through 2015 and a donation from two Oregon blueberry growers.  

The 2026 Blueberry MRL Guidance was funded by the U.S. Highbush Blueberry Council and prepared by Camille Holladay at Synergistic Pesticide Laboratory LLC.