Sustainability isn’t just about protecting the environment — it’s about protecting the future of the blueberry industry. As consumer expectations evolve, regulatory frameworks tighten and global markets increasingly demand proof of responsible production, sustainability has become both a responsibility and a competitive advantage.
Blueberry growers have long been leaders in innovation and land stewardship, from water efficiency and soil health to pollinator management and climate-smart practices. By investing in sustainability today, we’re ensuring the industry’s ability to thrive tomorrow — maintaining access to key markets, strengthening resilience to climate and economic pressures, and building trust with buyers and consumers who want to know the fruit they enjoy is grown with care.
Through data-driven initiatives like the Life Cycle Assessment and the work of the BerrySmart Sustainability Task Force, the industry is taking ownership of its environmental story — quantifying progress, identifying opportunities for improvement and demonstrating leadership in sustainable agriculture. Looking ahead, sustainability will remain the foundation for continued growth, innovation and shared success across the entire blueberry supply chain.
The Blueberry Industry’s Life Cycle Assessment
USHBC is partnering with the University of California, Davis, to create a Life Cycle Assessment (LCA) for the blueberry industry.
An LCA is a systematic approach to evaluating the environmental impacts of a product, process or activity from the cradle to grave, encompassing all stages from raw material extraction to final disposal.
The assessment will guide USHBC in developing tools to help growers meet the future sustainability requirements of the blueberry industry.
Under the BerrySmart Sustainability flag, the project will begin with surveys in Washington, Oregon and California, and the gathering of input from marketers, universities and regional groups – all focused on establishing industry averages for each growing region to create regional sustainability metrics.