Our Mission
USHBC invests industry funds to build demand.
Our Vision
Blueberries are the world’s favorite fruit.
Our Purpose
We exist to strengthen the blueberry industry’s profitable position in the marketplace.
2021-2025 Strategic Plan
In a short amount of time, blueberries have been elevated from the rest of the berry patch as a beloved and worldwide symbol of wellness. It’s up to the entire industry to keep the momentum moving forward. USHBC’s 2021-2025 Strategic Plan is the result of our most comprehensive planning process to-date, informed by significant input from the stakeholders at the heart of the blueberry industry.
View the Strategic Plan, including a one-pager version, below:
Learn More About USHBC
As a grower-driven organization, together we are investing in:
- Collaboration to benefit all value-chain partners
- Data and measurement to ensure impact and inform strategy
- Educational resources to share knowledge
- Innovation to drive our next phase of growth and create new opportunities
- Health research to provide content that drives value
