Investing in Our Future

On Oct. 20, 2025, the USHBC Council approved a steering committee recommendation to increase assessment rates to $36/ton for fresh and $30/ton for processed blueberries.
The U.S. Department of Agriculture (USDA) is now reviewing the proposal, moving through a multi-stage process of public input and final decision-making. The process will take approximately two years, with potential implementation for domestic growers by the 2028 crop year.
“Over the course of two years, we had multiple in-person and virtual meetings in all growing states, participated in hundreds of one-on-one conversations, and shared an abundance of data and details relevant to rising supply concerns and the assessment discussion. Tough questions were asked and answered, and compromises were agreed upon. Ultimately, the USHBC Council concluded more resources are needed to allow USHBC to do what the industry created it to do – grow the entire category and make bigger opportunities possible for all of us.” – Bryan Sakuma, USHBC Chair
Current Resources
- USHBC Assessment FAQs
- Dr. Harry Kaiser Report: “The Impact of Alternative Assessment Levels by the USHBC on the Grower Blueberry Price”
- Dr. Harry Kaiser Report: “An Economic Analysis of Domestic Market Impacts of the USHBC”
- Dr. Harry Kaiser Economic Analysis information sheet
Historical Documents
- “Blueberries at the Crossroads” report, September 2024
- “Navigating the Industry’s Crossroad: Matching Our Means to Our Dreams” podcast episode
- “Uniting for Our Future” column by USHBC Chair Bryan Sakuma
- Assessment Steering Committee meeting minutes
Assessment Steering Committee
Tom Bodtke, Chair, Michigan
Denny Vander Kooi, Vice Chair, Michigan
Gunnar Avinelis, California
Paul Sangha, Washington
Shelly Hartmann, Michigan
Brittany Lee, Florida
Brandon Raso, New Jersey
Jody McPherson, North Carolina
Ellie Norris, Oregon
Brandon Wade, Georgia
Brad Moorer, MBG, North American distributor
Luis Miguel Vegas, Peru
Rodrigo Aceves, Mexico
Andres Armstrong, Chile