A World With Better Blueberries

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by co-CEOs Cort Brazelton and Oscar Verges of Fall Creek Nursery. They discuss the origin of the Fall Creek, the current state of blueberry genetics, their Sekoya platform and their support of the USHBC’s leadership development program.

“We’re a big believer that best genetics don’t come from one place. They come from lots of places. And then on the genetic side, we’re also a breeding organization and bring those products to market as well. So we’re a nursery, we’re a breeding company and we serve growers.” – Cort Brazelton

“Blueberries are moving up a notch or a magnitude when it comes to the produce industry. … Blueberries are on everybody’s radar, and we do have a tremendous opportunity in front of us to go in this virtuous circle of better blueberries that lead to not just trial, but also repeat and people staying in that category and growing it.” – Oscar Verges


 Topics covered include:

  • How Fall Creek’s co-CEOs collaborate to promote Fall Creek, and where they see blueberry genetics heading.
  • The unique opportunities provided by the Sekoya platform and what they offer members.
  • The current state of the blueberry industry and the potential Fall Creek sees for the future.


Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Mario Ramirez in Mexico and Luis Vegas in Peru. This was recorded on March 1, 2023.