Global Consumer Research

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), and co-host Alicia Adler, USHBC and NABC vice president of global business development, are joined by Kelly Ewen, partner at Rose Research. Adler and Cronquist bring Ewen on to discuss the overall intention and findings of the recent USHBC-funded global consumer research study. 

“Consumption is extremely strong and high [in Southeast Asia]. They’re familiar with blueberries, they eat them often, they buy them often, when they run out of blueberries they make a special trip the store to buy more … that is different than what we see with a lot of other commodities we work with.” – Kelly Ewen

“Country of origin is important when purchasing blueberries in general and rolling into that, the U.S. itself has a favorable perception in all of these countries.” – Kelly Ewen

Topics covered include:

  • The methods used to determine the study questions.  
  • Current perception of blueberries in Southeast Asia. 
  • Results of the study, and what Southeast Asian markets have in common. 
  • The favorable perception of U.S. blueberries in global markets. 

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout North and South America. In this episode, you’ll hear from Luis Vegas in Peru and, making his debut on the USHBC Crop Report, Federico Bayá from Argentina. This was recorded on October 6, 2021.

Marketing Boost

November is American Diabetes Month and it’s the perfect time to promote the health benefits of blueberries! In this week’s marketing boost, USHBC/NABC Vice President of Marketing and Communications Jennifer Sparks details how USHBC is helping marketers promote the month with the American Diabetes Month toolkit.