About USHBC Back
- Mission, Vision & Strategic Plan
  Learn about what drives us and our vision for the future and meet the people guiding us there.
- Our Impact
  See how promotion efforts have impacted blueberry demand and growers’ revenue.
- Financials
  Review our financial health with a multitude of resources.
- The Blueberry Story
  Discover the legacy and growing journey of highbush blueberries.
- USHBC Continuance Referendum
  The USHBC continuance referendum will take place July 13-24, 2026.
Events
Get Involved Back
- Volunteer Leadership
  Join a committee. Get involved. Inspire our industry.
- Women in Blueberries
  Learn about the Women in Blueberries Elizabeth White Award. Nominate a woman today.
- Leadership Program
  Get information and apply for the Blueberry Industry Leadership Program.
- Upcoming Meetings
  Find our council and committee meetings. Join them to stay informed.
BerrySmart Back
- BerrySmart Insights
  Turn industry insights into smarter business decisions with data from our real-time hub.
- BerrySmart Food Safety
  Search our resources for industry-standard food safety practices.
- BerrySmart Field
  Discover our collaborative smart farm network uniting growers, researchers and technology partners.
- BerrySmart Sustainability
  Explore how the blueberry industry is measuring and advancing sustainability through data-driven insights.
Resources Back
- For Marketers
  Download our free promotional resources and campaign messages for your use.
- 2027 Assessment
  Follow the assessment news and find helpful resources and historical documents.
- School and Community
  Find free materials to bring blueberries into classrooms and communities.
- Forms and Documents
  Find every USHBC form you need — all in one place.
Health Research and Tools Back
- Health Research and Tools
  Get expert-backed resources, nutrition insights and shareable tools to support healthy choices.
- Educational Tools
  Download smart tools and tip sheets to share with clients.
- Research Library
  Dive into USHBC’s peer-reviewed library of blueberry research.
- Research Funding Opportunities
  Explore blueberry research funding opportunities and stay updated on what’s next.
Global Back
- Exporter Resources
  Get expert-backed resources, nutrition insights and shareable tools to support healthy choices.
- Export Database
  Download smart tools and tip sheets to share with clients.
News & Information Back
- Podcasts
  Tune in each week for insightful conversations with voices from across the industry.
- Newsroom
  Read the latest industry announcements and press releases.
- Behind the Blue
  Read our monthly newsletter or subscribe to stay connected to all things blueberry.

About USHBC Back
- Mission, Vision & Strategic Plan
  Learn about what drives us and our vision for the future and meet the people guiding us there.
- Our Impact
  See how promotion efforts have impacted blueberry demand and growers’ revenue.
- Financials
  Review our financial health with a multitude of resources.
- The Blueberry Story
  Discover the legacy and growing journey of highbush blueberries.
- USHBC Continuance Referendum
  The USHBC continuance referendum will take place July 13-24, 2026.
Events
Get Involved Back
- Volunteer Leadership
  Join a committee. Get involved. Inspire our industry.
- Women in Blueberries
  Learn about the Women in Blueberries Elizabeth White Award. Nominate a woman today.
- Leadership Program
  Get information and apply for the Blueberry Industry Leadership Program.
- Upcoming Meetings
  Find our council and committee meetings. Join them to stay informed.
BerrySmart Back
- BerrySmart Insights
  Turn industry insights into smarter business decisions with data from our real-time hub.
- BerrySmart Food Safety
  Search our resources for industry-standard food safety practices.
- BerrySmart Field
  Discover our collaborative smart farm network uniting growers, researchers and technology partners.
- BerrySmart Sustainability
  Explore how the blueberry industry is measuring and advancing sustainability through data-driven insights.
Resources Back
- For Marketers
  Download our free promotional resources and campaign messages for your use.
- 2027 Assessment
  Follow the assessment news and find helpful resources and historical documents.
- School and Community
  Find free materials to bring blueberries into classrooms and communities.
- Forms and Documents
  Find every USHBC form you need — all in one place.
Health Research and Tools Back
- Health Research and Tools
  Get expert-backed resources, nutrition insights and shareable tools to support healthy choices.
- Educational Tools
  Download smart tools and tip sheets to share with clients.
- Research Library
  Dive into USHBC’s peer-reviewed library of blueberry research.
- Research Funding Opportunities
  Explore blueberry research funding opportunities and stay updated on what’s next.
Global Back
- Exporter Resources
  Get expert-backed resources, nutrition insights and shareable tools to support healthy choices.
- Export Database
  Download smart tools and tip sheets to share with clients.
News & Information Back
- Podcasts
  Tune in each week for insightful conversations with voices from across the industry.
- Newsroom
  Read the latest industry announcements and press releases.
- Behind the Blue
  Read our monthly newsletter or subscribe to stay connected to all things blueberry.

Behind the Blue

Stay up-to-date with what’s happening in the blueberry industry with our monthly newsletter, delivered right to your inbox.

Update on Our Assessment Increase Exploration, California Blueberry Day, Q1 Retail Promos, USDA Extends Response Deadline

March 2025 Read More

Sharing What’s Behind the Recommended Assessment Increase, USHBC Presents at Oregon, Global Business Development Update, Leadership Spotlight

February 2025 Read More

Let’s Make It the Best Year Ever, Q1 Retail Promotions Update, Peru Drives Record-Breaking Counterseasonal Supply Year, RAPP Funding to Develop Export Markets

January 2025 Read More

Wishing You a Joyful Holiday Season, Leadership Class Spotlight, USHBC Delegation Visits Chilean Growing Region & Happy Holidays!

December 2024 Read More

Recognizing This Season of Thankfulness, Leadership Class Spotlight, Blueberries at the Crossroads, Q4 Retail Report & CSNA Conference

November 2024 Read More

Behind the Blue – Summit Edition

October 2024 Read More