About USHBC Back
- Mission, Vision & Strategic Plan
  Learn about what drives us and our vision for the future and meet the people guiding us there.
- Our Impact
  See how promotion efforts have impacted blueberry demand and growers’ revenue.
- Financials
  Review our financial health with a multitude of resources.
- The Blueberry Story
  Discover the legacy and growing journey of highbush blueberries.
- USHBC Continuance Referendum
  The USHBC continuance referendum will take place July 13-24, 2026.
Events
Get Involved Back
- Volunteer Leadership
  Join a committee. Get involved. Inspire our industry.
- Women in Blueberries
  Learn about the Women in Blueberries Elizabeth White Award. Nominate a woman today.
- Leadership Program
  Get information and apply for the Blueberry Industry Leadership Program.
- Upcoming Meetings
  Find our council and committee meetings. Join them to stay informed.
BerrySmart Back
- BerrySmart Insights
  Turn industry insights into smarter business decisions with data from our real-time hub.
- BerrySmart Food Safety
  Search our resources for industry-standard food safety practices.
- BerrySmart Field
  Discover our collaborative smart farm network uniting growers, researchers and technology partners.
- BerrySmart Sustainability
  Explore how the blueberry industry is measuring and advancing sustainability through data-driven insights.
Resources Back
- For Marketers
  Download our free promotional resources and campaign messages for your use.
- 2027 Assessment
  Follow the assessment news and find helpful resources and historical documents.
- School and Community
  Find free materials to bring blueberries into classrooms and communities.
- Forms and Documents
  Find every USHBC form you need — all in one place.
Health Research and Tools Back
- Health Research and Tools
  Get expert-backed resources, nutrition insights and shareable tools to support healthy choices.
- Educational Tools
  Download smart tools and tip sheets to share with clients.
- Research Library
  Dive into USHBC’s peer-reviewed library of blueberry research.
- Research Funding Opportunities
  Explore blueberry research funding opportunities and stay updated on what’s next.
Global Back
- Exporter Resources
  Get expert-backed resources, nutrition insights and shareable tools to support healthy choices.
- Export Database
  Download smart tools and tip sheets to share with clients.
News & Information Back
- Podcasts
  Tune in each week for insightful conversations with voices from across the industry.
- Newsroom
  Read the latest industry announcements and press releases.
- Behind the Blue
  Read our monthly newsletter or subscribe to stay connected to all things blueberry.

About USHBC Back
- Mission, Vision & Strategic Plan
  Learn about what drives us and our vision for the future and meet the people guiding us there.
- Our Impact
  See how promotion efforts have impacted blueberry demand and growers’ revenue.
- Financials
  Review our financial health with a multitude of resources.
- The Blueberry Story
  Discover the legacy and growing journey of highbush blueberries.
- USHBC Continuance Referendum
  The USHBC continuance referendum will take place July 13-24, 2026.
Events
Get Involved Back
- Volunteer Leadership
  Join a committee. Get involved. Inspire our industry.
- Women in Blueberries
  Learn about the Women in Blueberries Elizabeth White Award. Nominate a woman today.
- Leadership Program
  Get information and apply for the Blueberry Industry Leadership Program.
- Upcoming Meetings
  Find our council and committee meetings. Join them to stay informed.
BerrySmart Back
- BerrySmart Insights
  Turn industry insights into smarter business decisions with data from our real-time hub.
- BerrySmart Food Safety
  Search our resources for industry-standard food safety practices.
- BerrySmart Field
  Discover our collaborative smart farm network uniting growers, researchers and technology partners.
- BerrySmart Sustainability
  Explore how the blueberry industry is measuring and advancing sustainability through data-driven insights.
Resources Back
- For Marketers
  Download our free promotional resources and campaign messages for your use.
- 2027 Assessment
  Follow the assessment news and find helpful resources and historical documents.
- School and Community
  Find free materials to bring blueberries into classrooms and communities.
- Forms and Documents
  Find every USHBC form you need — all in one place.
Health Research and Tools Back
- Health Research and Tools
  Get expert-backed resources, nutrition insights and shareable tools to support healthy choices.
- Educational Tools
  Download smart tools and tip sheets to share with clients.
- Research Library
  Dive into USHBC’s peer-reviewed library of blueberry research.
- Research Funding Opportunities
  Explore blueberry research funding opportunities and stay updated on what’s next.
Global Back
- Exporter Resources
  Get expert-backed resources, nutrition insights and shareable tools to support healthy choices.
- Export Database
  Download smart tools and tip sheets to share with clients.
News & Information Back
- Podcasts
  Tune in each week for insightful conversations with voices from across the industry.
- Newsroom
  Read the latest industry announcements and press releases.
- Behind the Blue
  Read our monthly newsletter or subscribe to stay connected to all things blueberry.

Behind the Blue

Stay up-to-date with what’s happening in the blueberry industry with our monthly newsletter, delivered right to your inbox.

Reminder to Take Behind the Blue Audience Survey

October 2021 Read More

Referendum Voting Opens Friday, Newsletter Survey, Robotics in the Field

October 2021 Read More

Recorded Innovate 2021 Sessions, Referendum Vote, New Blueberry Consumer Promotions Activations Coming in 2022

September 2021 Read More

Diabetes Month Toolkit Now Available, Blueberries Outperform Trends in Fresh and Frozen, Last Chance to Register to Join Innovate 2021 Virtually

September 2021 Read More

New Data Analytics Dashboard, Strategic Plan Preview, Innovate 2021 Schedule and Speakers

September 2021 Read More

August Nielsen Report Now Available

September 2021 Read More

Behind the Blue

Reminder to Take Behind the Blue Audience Survey

Referendum Voting Opens Friday, Newsletter Survey, Robotics in the Field

Recorded Innovate 2021 Sessions, Referendum Vote, New Blueberry Consumer Promotions Activations Coming in 2022

Diabetes Month Toolkit Now Available, Blueberries Outperform Trends in Fresh and Frozen, Last Chance to Register to Join Innovate 2021 Virtually

New Data Analytics Dashboard, Strategic Plan Preview, Innovate 2021 Schedule and Speakers

August Nielsen Report Now Available

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