June 15, 2021 - June 15, 2021

Learn How to Capitalize on National Blueberry Month

Virtual: Webinar

National Blueberry Month is just around the corner and we’re getting ready to activate the biggest moment of the year for blueberries! Please join our FREE WEBINAR on Tuesday, June 15 at 12 p.m. PT/3 p.m. ET to learn how you can leverage USHBC resources to engage your customers and drive blueberry demand during the month of July. 

In this 30-minute virtual event we’ll highlight USHBC’s upcoming activities for National Blueberry Month and share key resources and ideas that will save you time and money. Together as an industry, let’s show your consumers, community and partners why they need blueberries in their daily lives, and give them even more reasons to grab a boost of blue!


Jenni Sparks, Vice President of Marketing & Communications, USHBC

Jenni Sparks serves as vice president of marketing & communications at the USHBC and NABC, leading all aspects of the organizations’ marketing strategies and the implementation of brand-driven internal and external communications across a range of categories, including consumer, retail, food service and industry relations.

Jill Scofield, Director of Communications and Industry Relations, USHBC

Jill Scofield serves as director of communications and industry relations at the USHBC and NABC, and is responsible for planning, directing and overseeing industry communications programs involving growers, marketers, exporters, importers, distributors and other industry stakeholders.

Julie LePere, Director, Padilla

Julie LePere is a director at agency partner Padilla, driving consumer promotions programming for USHBC.

Jeff Malensky
Jeff Malensky, USHBC Promotions Committee Chair

Jeff Malensky serves as promotions committee chair for USHBC. A third-generation grower, packer and processor, Malensky is also president of Oregon Berry Packing in Hillsboro, Oregon.