U.S. Highbush Blueberry Council

Inspiring Possibilities

Inspiring possibilities for the future of the blueberry industry. The day-to-day business of blueberries is demanding, but you don’t have to go it alone. USHBC brings together data, insights, community and resources to inspire and inform all blueberry industry stakeholders.

Blueberry Category Production and Pricing Trends

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Point of Sale Gets
a “Boost” in 2021

Blueberry Promotions Tools


Promoting blueberries is good business for all of us. Learn about our new Grab a Boost of Blue campaign, and use our free promotional resources to move your blueberries onto shopping lists and into carts.

Get Industry Updates


Stay up-to-date with what’s happening in the blueberry industry. Make sure you sign up for the “Behind the Blue” newsletter to get updates emailed to you, and subscribe to our podcast, “The Business of Blueberries.”

“Our working together is what will make us all prosperous in the long term. Togetherness needs to be our focus.”


Tom Avinelis

Owner of HomeGrown Farms and managing partner of Agriculture Capital

The Business of Blueberries Podcast Logo

Latest Podcast Episode

Developing Industry Leadership With Ashlee Sikorski

Listen Now

Behind the Blue


Spring Forward 2022 Registration Now Open, National Nutrition Month Toolkit, Exciting Milestones to Kick Off 2022

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USHBC Hits the Road in 2022, New Power Periods and Consumer Resources, Blueberry Industry Leadership Program

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Grab a Boost of Blue Takes Center Stage at Point of Sale, Holiday Assets, Podcast Recap, USHBC Launches Alexa Skill for Consumers

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